Google

Google is regarded as the Most Popular Search Engine on the Internet

According to the dictionary Google is defined as:

Google World-Wide Web
The World-Wide Web search engine that indexes the greatest number of web pages - over two billion by December 2001 and provides a free service that searches this index in less than a second.

Google has become so popular it has inspired it's own usage as a verb, "to Google".

Defined as: to search for information about a specific person through the Google search engine

Google has a Myriad of Products and Services

Google Products

• Help
• Google Web Search Features
• Google Services & Tools
• Google Labs

Google Services for Site Owners

• Advertising
• Business Solutions
• Webmaster Central
• Submit your content to Google

As Search Marketers we are very familiar with google for both search engine optimization and search engine marketing.

The most important Google product for Search Engine Optimization is the Googlebot. It is a spider or search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine. This is how you get listed in the Google search results.

Search Engine Marketing includes advertising on Google with AdWords.

Since Google has the most searches it is a very popular place to promote your site.