Why I Video Blog

Guest video blog post by social media strategist Taylor Ellwood

In the video below I discuss why I video blog, and why I think video is an underused resource. Video should be incorporated into your social media presence. The advantage of doing so, is that it allows you to show people you and what you are doing, as opposed to just telling them.

Merry Christmas to All from the Costco Christmas Singer

Sometimes the Best Marketing isn’t Planned – It is Spontaneous and Comes from the Heart

Just the other day at the Costco Wholesale store in Vancouver Washington I came across just the kind of Christmas marketing that just can’t be planned or even budgeted.

How to Use Video Effectively on Your Website

The Ins and Outs of Using Video Effectively on Your Website by Taylor Ellwood

Something I’ve noticed a lot when I’ve visited different business websites is how they do or don’t incorporate video into their website, and if they do incorporate, whether they do it in a way that is respectful of the visitor, or ends up coming off as potentially invasive.

The Prognosis is In and for SplashCast it is Terminal

When you Jump from Focus to Focus it can be Harmful to your Company’s Health

In an earlier post about SplashCast I discussed the demise of the SplashCast service that I thought was their winner. They had a video hosting service that allowed you to create custom channels for your viewers. You could choose a list of not only your own videos but videos from other users. Their reasoning for abandoning this focus was monetization. They expressed dismay at not being able to figure out a way to make it profitable.
(Post from Search Engine Optimizician.)
SplashCast is not only throwing in the towel they are heading for the cemetery.