B2B Search Engine Marketing – SearchFest 2009
The Business of B2B Search Engine Marketing
I attended the B2B session at SearchFest 2009 to pick up on the subtle differences between marketing to consumers and marketing to businesses and these presentations lived up to all my expectations.
ISF | Internet Marketing by the Numbers | Mike Moran
Mike Moran
Distinguished IBM Engineer
IBM
Author of Search Engine Marketing, Inc.
and Do It Wrong Quickly: How the Web Changes Old Marketing Rules
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