SMX Advanced | SEOmoz | Black Hat vs White Hat

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Oh no! Not another report from SMX Advanced in Seattle, June ‘08. Everyone else reported on the sessions and Amplify-Interactive has a very good detailed one! I have decided to report on the Expo Hall.
No Black Hats SEOPDX White Hat of Gary Pool
As I walked through the paths in the expo hall during the rush of the lunch break I couldn’t help but wonder “what goes on at these booths while we are supposed to be learning all these black hat techniques?” I actually made my way through each and every booth. The booth that was the most active always seemed to be the SEOmoz booth.

I had filmed an interview with Scott Willoughby earlier at the SEOmoz booth while the sessions were going on and I went back later when the hall floor was over-flowing with attendees.

I never saw Rand Fishkin sitting down, unless he was at a computer, filming Whiteboard Wednesday, waiting to be introduced, or in a panel. He even ate his lunch standing up taking bites between questions from Matt Cutts all the while.

I shot a short video of Rand on his time off and here it is. Rand Rocks!

The rest of the booths were interesting too but they didn’t seem to be very crowded. The only booth to give SEOmoz any competition at all was the Google or should I say “g”oogle (in honor of their new ugly favicon).

Yes, I was wearing my white hat. It warded off the black hat presence wafting through the building.

I had fun roaming the halls of the expo at SMX Advanced and met and talked to many interesting people. And like General MacArthur, I shall return.