SEMpdx SearchFest ‘08 | Coleen Wright SEM Crash Course
Filed Under SEM, SEO, Search Engines |
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SEM Crash Course
Coleen Wright Search Engine Academy
Keyword Research
Wordtracker
Write for your reader
Matt Cutts 
Optimize pages
place keywords on the page
Getting your pages found
- let the engines find the pages on their own
- Avoid manually submitting pages
- and submission software
Monitor your progress
- Google analytics [google.com/analytics]
- ranking manager pro [rankingmanager.com]
- clicktracks [clicktracks.com]
Working in ranges of pages
choose 5 to 10 pages of content
Rinse and Repeat
Spam Issues
designed to cheat the search engines
- don’t use tiny text to repeat keywords
- don’t use invisible text
- don’t use redirect tags
- don’t use duplicate content
- Don’t use multiple title tags
Building link popularity
- go after authoritative sites in your topic area
- educational establishments and publications
- directories
stay away from link exchanges
Blogging
Blog Search Engines
User-Generated Content
- forums
- blogs
- newsgroups
- etc.
Social Media Marketing
- digg
- stumbleupon
- netscape
Social Media Optimization
- increase your linkability
- make tagging easy
- reward inbound links
- encourage a mashup
Pay-Per-Click
- sponsored links Google
- Sponsor results Yahoo
- Sponsored sites MSN
late,
gary pool
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