Search Advertising Industry Group Proposes Eight Principles to Ensure Click Quality
Filed Under Internet, Marketing, SEM, Search Engines |
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As a follow up to my post Search Engine Marketing and Contextual Ads I am posting these principles to insure click quality from The Click Quality Council.
In a news release dated April 26, 2007 The Click Quality Council™, an independent group of leading online advertisers, advertising agencies and click quality monitoring firms, today published a list of eight principles it believes should serve as the foundation for ensuring industry-wide click quality.
Click Quality Council Unveils Cornerstone Principles for Pay-Per-Click Quality Improvement
Principles to Ensure Click Quality
- Advertisers should never pay for double clicks or repeat clicks from the same session.
- Advertisers should never pay for traffic from bots.
- Advertisers should have control over where, when and to whom ads are distributed.
- Domain and IP exclusion lists from search providers should be easy to use and maintain.
- Search providers should provide advertisers detailed referrer information on all traffic that is billed.
- Advertisers should never pay for traffic originating outside the specified geo-targeted settings.
- Search engines should adopt third-party validation for click quality as other media companies have done for their audience validation.
- Search providers should provide an easy mechanism to reconcile paid clicks on a monthly basis.
late,
gary
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