Future Technology | Convergence
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InVerge Day 1 My Presentation Notes: A Lot of Information to be Gleaned
When worlds collide - Online worlds meet real world products
Andy Mooney, Chairman, Disney Consumer Products, The Walt Disney Company
and
Chris Heatherly, VP/GM, Disney Electronics; CTO, Disney Toys, The Walt Disney Company
Club Penguin -
Pixie Hollow - Pixie Pass - Clickables
Lessons Learned :
- balance between paid and non paid
- discrete play - different values for different off line purchases
- compelling toys - toys must be able to stand alone without online
- mass customization - make custom t-shirts, car bodies, doll faces
- viral marketing -
Toymorrow the future of fun
Both were exceptional readers.;-)
Media Business Trends In The Age of Convergence: What Happens Next…And How You Should Prepare
Tony Uphoff, CEO, TechWeb
The web has changed everything - first TV and then the internet
Web 2.0 is the read write web (as opposed to read only)
Tony’s presentation was so riveting I didn’t take very many notes.
Why 2008 changes everything (in mobile tech)
Raven Zachary, Principal, raven.me: iPhone intelligence
Jesus Phone (you really had to be there)
Why 2008 changes everything?
- persistence
- mobile web
- application distribution
Defining a new class of technology
Immersive, Collaborative and Sentient Spaces: The Coming Revolution in Destination Entertainment
Ed Lantz, immersive art & entertainment expert, President & CTO, Vortex Immersion Media, Founder & Chair of Harmony Channel
Digital Media Delivery
- new displays
The experience is no longer inside the box
The eyes and ears are the…
Transformative Media
Very interesting a virtual party dome…
Channel Explosion: How Convergence Morphed PR into a Marketing Superhero
Erin Holland, GM & EVP, Portland, Edelman
PR hasn’t changed just the tools have.
It is PR that is best equipped to handle the new convergence of media.
Erin even showed us her true nerd by putting on glasses with the nose bridge taped.
Social Everything, Everywhere, All-the-time
Scott Kveton, Chairman, OpenID Foundation, VP of Open Platforms, Vidoop
Social Everything, Everywhere, All-the-time
Twitter - realtime communication
We are social beings
- “All about niches bitches”
- System-centric value
- Social networking is just a feature
From system-centric to citizen-centric
Stage setting
Open Standards
Late,
Gary Pool
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.
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