YouTube | MySpace | Coffee | Marketing
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The tale of YouTube, MySpace, Coffee, and Outdoor Advertising
Or Does this coffee smell OK to you?
Talk to anyone today about what’s hot in Marketing, and they will tell you about:
As the marketing industry embraces the Internet there’s always a renaissance in the original “antique” media. Outdoor advertising spending approached $7 billion in 2006.
Outdoor ads can be very reasonable to produce (many campaigns cost less than $5,000) and can be tailored to local audiences. They also seem to rely on the strengths of entrepreneurs. Chuck Porter, of the Miami ad agency Crispin Porter + Bogusky is quoted as saying “A small marketer has a bigger opportunity to make a big splash now than ever before.”
In March 2006, New York City manhole covers were re imagined as steaming cups of Folgers coffee. The New York Post penned the ads “pretty realistic–except for the un-java-like aroma.” A Procter & Gamble (which makes Folgers) spokesperson, says they may devise outdoor stunts for some of its other well-known brands
Why waste the precious steam coming from the manhole covers when you can make a perfect coffee ad out of it? New York City manhole covers were re imagined as steaming cups of Folgers coffee.
In Marketing nothing every really changes it is just the tools that change. Different methods of delivery are just an extension of those tools. The human creative mind is a wonderful thing just when you think you have seen it all, that 1350 grams, the centerpiece of our nervous system blows us away.
Just how much of an cerebral marketing entrepreneur are you? 
late,
Gary Pool
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.
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