Improve Search Engine Rankings – SEO Ranking Factors

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SMX Advanced 2009 Seattle – SEO Track – SEO Ranking Factors In 2009 Rand Fishkin

How much does the “H1″ tag really matter, versus the number of links pointing at a domain?
Do “authority” sites always have an advantage over other sites with less reputation?
Is brand recognition now a bigger issue?

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

SMX Advanced | SEOmoz | Black Hat vs White Hat

Oh no! Not another report from SMX Advanced in Seattle, June ‘08. Everyone else reported on the sessions and Amplify-Interactive has a very good detailed one! I have decided to report on the Expo Hall.
No Black HatsSEOPDX White Hat of Gary Pool
As I walked through the paths in the expo hall during the rush of the lunch break I couldn’t help but wonder “what goes on at these booths while we are supposed to be learning all these black hat techniques?” I actually made my way through each and every booth. The booth that was the most active always seemed to be the SEOmoz booth.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

Rand Fishkin | Jason Calacanis | SMX Social

At SMX Social in Long Beach, California, April 22 – 23 I had the privilege of asking Rand Fishkin of SEOmoz some questions.

Rand answered candidly about such things as who was his open sharing inspiration, small business SEO and SMM, Jason Calacanis, SMX Social Long Beach, and SEOmoz surprises.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

SMX Social | Yellow Shoes | Rand Fishkin

I am sitting in the Westin Long Beach, California waiting for SMX Social to begin.
SMX Social Long Beach, CA
Social Media Marketing Essentials
Rand FishkinCustomers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

SEMpxd SearchFest ‘08 | What I learned, Heard, and Won

SEMpxd SearchFest ‘08

SEOmoz meets SEOPDX

Rebecca Kelley- Rand Fishkin – Gary Pool – Shirley de Rose

Rebecca Kelley- Rand Fishkin from SEOmoz & Gary Pool - Shirley de Rose from SEOPDX

WOW! another SearchFest has come and gone.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

SEMpdx SearchFest ‘08 | Rand Fishkin Keynote

SEMpdxSEMpdx SearchFest ‘08 was a total success. If you were there you know what I’m talking about.

SEMpdx SearchFest ‘08 was put on by SEMpdx the premiere Search Engine Marketing Professionals group in Portland.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

Rand Fishkin at SearchFest 2008 in Portland March 10th

Rand Fishkin will head the bill at Searchfest 2008, Oregon’s annual search marketing conference March 10, 2008, at the Oregon Zoo’s Cascade Crest Banquet Center.

Take a look at the agenda for SearchFest 2008. You won’t want to pass this up. Portland, Rand Fishkin: The Wizard of Moz, and Search Marketing, what else could a SEO want?

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

Link Juice | Link Alternatives

Link Alternatives is the topic of Rand Fishkin’s Whiteboard Friday – “Sir Links-A-Lot” video this week.

The topics included this week are:

Image Links

  1. Link in the image tag (alt tags)
  2. CSS image replacement

Form Links

  1. check boxes
This is a post from Gary Pool’s Search Engine Optimizician&trade blog.

White Hat vs. Black Hat | Link Wars

Putting Pandora Back into the Box.

In this week’s Whiteboard Friday – Link Wars, Rand Fishkin discusses the “war” that happens in the spam game. He takes a look at how Google interprets link manipulation, how spammers combat this, and how webmasters should consider a link either Black Hat or White Hat.

This is a post from Gary Pool’s Search Engine Optimizician&trade blog.
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