Are your Tweets Ranking on Google? What is Your Twitter Marketing Strategy

The best bet is to combine your Twitter Marketing Strategy with your Twitter and SEO efforts. There are even some who believe that Twitter and any social media as a group are useless for search engine marketing.

Are they right or are they just sticking their head in the sand?

Twitter doesn’t have direct link juice. (The search engines are getting better at using the shortened URLs.) Because of Twitter’s high page rank, not only your tweets but even your Twitter profile page can get on the first page of Google. With just with a little backlink strategy this can be accomplished.

Being a SEO Consultant I can’t pigeon hole a process to cover just one single task with a process so…

Twitter (and more) Backlinking Strategy:

• Use a keyword research tool to to locate the keyword phrase/s you wish to rank on. I use Nichebot as my keyword research tool (a real time saver).
• It would be best if you create a blog post on your own site that goes into the subject in even more detail using your chosen keyword phrase/s (never pass up a chance to increase your own SERPs).
• Compose your Tweet using the keyword phrase you have chosen. It would be best if it would link to your blog post or some article of a similar topic.
• Write a 226+ word article on EzineArtlcles and use your keyword phrase as an anchor text to your Tweet.
• Write a second (and even a third) 226+ word article for posting HubPages and/or Squidoo with an anchor text backlink to your Tweet.
• Use a social bookmarking software like OnlyWire to bookmark all your articles (Your Blog, EzineArtlcle, HubPages and Squidoo).
• Make sure to ping everything, including the all the RSS feeds. (Pinging tools – Pingler, Ping-o-Matic!, PingSites…)

Wait for a few days and not only your Tweet but all of your articles including your blog post will rank for your keyword phrase on Google.

Even though this post is geared towards Twitter SEO and marketing in general is synergistic. This can not only be applied to other social media it should be applied with a wide brush. Everything feeds off of everything else.

Late,
Gary Pool SEO

Do You have a Twitter Marketing Strategy? is a post stolen from the Search Engine Optimizician

Digital Marketing Conference at Portland State University

PSU Digital Marketing Conference – Dec 13, 2010
This particular year’s Digital Marketing Conference will astonish attendees in Portland State’s Lincoln Hall presentation center.

If you attended last years conference I know you will be there. If you didn’t attend last year this would be a great event to begin attending annually!

The full-day conference will include chances to discover in 3 separate paths involving 40 speakers, including 2 keynotes, Boston C.C. Chapman, author of Content Rules and Intel’s futurist, Brian David Johnson, author of Screen Future. The paths will incorporate an expert series, a digital marketing bootcamp, and an Ignite DMC. Network along with creatives, marketing professionals, faculty, and students, associations, and agencies throughout the day, at the backstage lunch, or evening anniversary event.

Hear presentations on hyper-local to international business in Path 1, running from the local grocers’ employment of social media to music, the arts and interactive media. Come in contact with our Digital Marketing Strategies certification instructors for Path 2′s boot camp. Submit your tale for Path 3′s Ignite DMC, and we’ll select the most compelling to engage audiences in a theatre-in-the-round. Add the Back Stage VIP luncheon to your conference packet to network with industry associations and leaders. Take a group picture in Powell’s Books digital photo booth. For the evening, help us celebrate our 15th anniversary at the 1408 SW 6th Ave Nel Centro wrap party.

Visit www.pdxdmc.com to check the schedule and get the latest on the speakers and sessions. The conference this year will provide you with case studies, tips, and techniques using the latest digital marketing practices like digital brand, SEO, engagement, and transmedia marketing. This conference has a great deal to offer. Don’t miss it.

Register immediately while tickets are still available.

Late,
Gary Pool SEO

Digital Marketing Conference 2010 PSU is a post stolen from the Search Engine Optimizician

PSU’s Digital Marketing Conference Was Great Last Year This Year Looks To Be Even Better

Enrollment is presently open for Portland State’s year 2010 Digital Marketing Conference being held Monday, Dec 13.

This year’s digital marketing conference has been extended to the refurbished Lincoln Hall. It sports four hundred and fifty + auditorium and suites at the same time will have 3 tracks, twenty five + speakers including keynote futurist Brian David Johnson of Intel, a digital marketing bootcamp, and an Ignite DMC.

• Track 1
  Hear presentations on hyper-local to international business in running from the localized grocers’ employment of social media to music, the arts and interactive media

 

• Track 2
  Have interaction with our Digital Marketing Strategies certificate instructors bootcamp

 

• Track 3
  Submit your story for Ignite DMC and we’ll chose the most compelling to engage people in a theatre-in-the-round. Interact with content, speakers, and industry pros at the backstage luncheon, Powell’s Books photo-lab, and evening wrap party

 

 
As always this conference is a real bargain.

I will be in San Diego during this years PSU Digital Marketing Conference so I expect you hear about how great it was from you.

You can register here.

Late,
Gary Pool SEO

Portland State University Digital Marketing Conference 2010 is a post stolen from the Search Engine Optimizician

Exorcist Found to Exorcise Seth Godin from This Blog

Seth just wouldn’t let go. So I enlisted the help of the WWSGD plugin’s original creator Richard K Miller as resident exorcist.

Richard located and helped me exorcise Seth Godin’s grip in my blog. Seth was residing in a plugin I have been using for quite some time and am very happy with, HeadSpace.

Seth Godin was hiding inside the HeadSpace | Site Modules >> First Time Visitor.

Richard is a GREAT Exorcist. He found the problem and it is now resolved. Thank You Richard K Miller.

Richard is a backend web developer in Huntington Beach, California. He can be reached through his website RichardKMillea.com.

Richard’s latest project is for one of his favorite restaurants. Pantrucas Chilean Restaurant located at 3161 North Canyon Road in Provo Utah.

Pantrucas specializes in bringing the best of Chilean cuisine to Provo, Utah.

Pantrucas serves several tasty, authentic Chilean dishes. If it’s your first time, try the churrasco palta, a delicious steak and avocado sandwich on soft, home-made bread. Drink a tall glass of juice made to order from your choice of whatever fruit is in season.

If you are ever in Provo I would suggest you visit them.

Thanks again to Richard K Miller.

Late,
Gary Pool SEO

Seth Godin WordPress Exorcism Coda is a post stolen from the Search Engine Optimizician

Heading to Eugene and then West just 48 miles North of the Largest Oregon Coast City…

With a marketing strategy meeting scheduled with Delta Kits (the windshield repair company) we headed to their headquarters in Eugene, Oregon.

Delta Kits, 1090 Bailey Hill Rd., Eugene, OR 97402-5452, U.S.A., +1-541-345-8554

It was a great meeting, we discussed some great marketing strategies. As fantastic as the meeting was we couldn’t wait to continue our trek.

On our way out of Eugene we just had to stop and fill up on caffeine at the local Dutch Bros.

(Post from Search Engine Optimizician.)
Heading west from Eugene, Oregon we hit the Oregon Coast at Florence just about 48 miles north of Coos Bay, largest Oregon coast city. We hated to miss out on visiting the largest of the coastal Oregon cities but our reservations were at one of the Oregon coast hotels in Newport. Our Oregon coast map said we still had over 50 miles to Newport. News was that it was still daylight and there was no major traffic ahead.

Driving past the Newport Aquarium we checked in at our choice of the Oregon coast hotels in Newport. We picked up the current copies of USA Today, the Newport News, a couple of cookies and headed to our room.

The next morning we hit the road heading up the Oregon coast towards Lincoln City Oregon, the next largest Oregon coast city on our path home. Passing the 45th parallel marker just outside of Lincoln City we continued north.

I decided to make a stop for a few Crocodile Dundee inspired photos of me as well as the beautiful Oregon coast views. No I didn’t have the famous Crocodile Dundee knife with me this time.

We made the next to last stop at the Tillamook Cheese Factory where we had some squeeky cheese and a shopping trip after I had a phone meeting with Portland’s carpet cleaners Allbright Carpet Cleaning.

There was one more stop for some great river photos.

We were glad to get home to our new digs and put a final close to our working coastal trip.

Coastal water photos courtesy of Shirley de Rose.

Late,
Gary Pool SEO

Newport News via Eugene & Oregon Cities, Missing the Largest Oregon Coast City is a post stolen from the Search Engine Optimizician

We Moved 3 Miles to the West and with Uhaul, Moving Boxes, Carpet Cleaning, & the Locksmith it Left a Gap in My Blogging

Well, as you have probably noticed my last blog post was pre-move. I had forgotten what a hassle moving was.

I never had to have my carpets cleaned before when we moved out.

Our old apartment management company required us to have the carpet cleaning done professionally or pay $150 per room for them to get it done.

Some of the things we considered when looking for carpet cleaners, other than price, was professionalism. Just how knowledgeable and reliable were they? With $150 per room on the table we didn’t want to make a mistake.

The door locks on our old apartment will need to be changed but at least that’s not our problem. We just turn in our keys and the rest will be up to our old apartment’s management company.

We will need to call the locksmith for any re-keying of any locks in our new place that we will want to change and to make new keys for our new digs.

We still have moving boxes all over the house. They are organized in neatly segmented areas by category. I didn’t realize we have so much stuff!!!

Over all the move was painless… We found the local Uhaul of great assistance. Not only did they supply the truck rental but, they also had a bin for recycling moving boxes and we scored there. We plan on returning not only the boxes we got there but others we were using when they are finally empty. We have already returned just short of a dozen. When we arrived to return the boxes we didn’t even have to go inside. We just handed them off to another young couple who had just rented a truck.
(Post from Search Engine Optimizician.)
We are sure we have made the right move. We have a great home overlooking the Columbia River if you are standing at the kitchen sink or at certain places on the front patio.

So there you have my moving saga.

When I thought about creating this post I figured it could have a marketing twist but I gave up. Well now that I have finished it, I see that the part about our local Uhaul having a moving box recycle bin is a blurb on one example of very good green marketing.

If you will just treat your customers with care you can have them help you give better customer service by giving them better customer service. You give your customers a place to recycle their moving boxes when they are finished with them and your new customers a place to pick up recycled moving boxes when they are just beginning.

Late,
Gary Pool SEO

Making the Right Move – Uhaul, Truck Rental, Carpet Cleaning, and Locksmiths is a post stolen from the Search Engine Optimizician

Chris Horner Represents the USA, Oregon, Team RadioShack, and Lance Armstrong as well as it can be Done

Chris Makes Lance Armstrong, Team RadioShack, Oregon, and the USA Proud by doing something no other American was able to do, win the Tour of the Basque Country.

Chris started out the day 1 second behind Valverde the leader and ended up by winning the Tour by 7 seconds. Chris put in a Herculean effort in the 13.7 mile time trial with a time of 32:33:85 a full 7.197 seconds ahead of Valverde.

Congratulations Chris! Thanks for the exciting Tour of the Basque Country.
(Post from Search Engine Optimizician.)
Here are some Videos for you to re-live the excitement.

This is the final few minutes of the time trial at the Tour of the Basque Country in Spain. Chris Horner becomes the first American to win the title.

Chris Horner realizes his dream of winning the extra large pizza size beret. Chris takes the podium for the Tour of the Basque Country time trial.

Chris Horner may not be able to open a bottle of champagne but he did win the Tour of the Basque Country Spain. Chris from Team RadioShack takes 1st place in the yellow jersey on the podium.

What does this have to do with marketing?

RadioShack isn’t the only one who thinks it is important enough to sponsor a team.

Within the last 24 hours alone Google has indexed 57,400 pages that included the term “tour of basque country”.

What great publicity for Chris Horner, Lance Armstrong, RadioShack, Oregon, and the USA too!

Late,
Gary Pool SEO

Chris Horner Makes Lance Armstrong, Team RadioShack, Oregon, and the USA Proud is a post stolen from the Search Engine Optimizician

email Marketing It’s Easy and You Can Even Try It for FREE! I Mean No Credit Card Free!

Today I attended a seminar by Ron Cates sponsored by Constant Contact at the Governor Hotel.

Over all this was a very rewarding seminar. I attended both the morning session and the afternoon session.

Shirley and I took our lunch break at the India House restaurant. Yumm… (warning website is all flash)

Ron was trying to convince us that email is more popular than any other form of communication. He isn’t reading the latest information available. With Facebook out drawing Google this month with weekly visits… Email is still popular and I use it but… There are other ways of communication today and some are more popular. While I don’t totally agree with Ron, I still believe email marketing is not dead, it is still a very effective way to market a product or service and I even use Constant Contact.

Ron’s sound system is having problems. The sound is going in and out. Good thing he has a very boisterous voice.
(Post from Search Engine Optimizician.)
Next we learned about how to build an email list.

• If you have a Brick and Mortar business, tell each of your visitors about your informative newsletter
• Ask the people you get business cards from if you can sign them up for your informative newsletter

Here is a good newsletter elevator speech:
“I do this really cool email newsletter. Would you like to receive it?”

The best way to improve sign-up rate is show them what they are going to get.

Use your archived newsletters as a marketing tool for your subscriptions.

Put the sign-up for your newsletter on your social media sites.

Strategy and Techniques

At the top of the email remind people why they are getting the newsletter.

• Setting objectives
• Collecting contact information
• Determining message format
• Creating a schedule
• Building professional communications
• Analyzing results
• Continuously refining your strategy

Tips for Better Emails:

• Sign and scan your first name for your newsletters
• Check your results and keep track of them
• 1 in 600,000,000 people will reply to scam/spam emails
• best day to send is Tuesday
• best times 10:30 AM and 1:30 PM
• You want maximum impact with minimum intrusion
• be an email ninja
• 60% of recipients decide whether or not to open an email by the from line
• 30% decide by the subject line
• 30-40 characters including punctuation and spaces for the title
• Tell what is in the email
• choose your best topic from the newsletter for the title
• Don’t deviate from your branding
• Make your images clickable

Ron has a site for email marketing information emailmarketingradio.com

There is a special Facebook widget to place email sign up on your page.

Constant Contact Specific Information

Constant Contact is going to have time zone support this year.

You should copy the 1st email as your template. Don’t copy your copies.

Turn on permission reminder.

“Please forward to 3 friends” put link up top.

Deliver-ability is number 1 with Constant Contact.

Visit returnpath.net and look up the Constant Contact deliver-ability rate.

Sign-up for a free 60 day Constant Contact account. You don’t even need a credit card. What do you have to loose?

Late,
Gary Pool SEO

Create Better email Newsletters – email Marketing Insider Information is a post stolen from the Search Engine Optimizician

You either have to be first to market or have the best product

This weekend I was made aware of just such a product that just might be both.

It is a water bottle and cage for a bike that uses magnate magic!

Just how easy and cool does it get?

(Post from Search Engine Optimizician.)

Tweet by @bikehugger

This magnetic bike cage is cool with lots of show attendees looking at it: http://bit.ly/bh0V8J

The Seattle Bicycle Expo was held this weekend and the Bike Hugger team was there.

Come hang with the Bike Hugger team this weekend at the great Seattle Bicycle Expo. We’re hosting the Bicycle Bloggers Lounge upstairs where we’ll be talking to fellow cyclists, hunting down the coolest exhibits & new bike tech, and reviewing all those experimental new energy bars/drinks (hey, somebody has to be the guinnea pig).

Track the excitement as we live blog here here at on the community board and be sure to follow us on twitter at @bikehugger The hashtag for this weekend is #bikexpo

This year’s Expo is on the northern edge of the waterfront up in Magnolia:
Smith Cove Cruise Terminal 91 2001 W Garfield St Seattle, WA 98119

Here is a video showing you just how great this magnetic bike cage is.

Late,
Gary Pool SEO

Marketing a Good Product – Magnetic Bike Water Bottle Cage is a post stolen from the Search Engine Optimizician

Apple, MacForce, and the World Trade Center, How do they Rank? So Where’s the Coffee?

As the representative from LIMUG, I attended the Snow Leopard Server seminar yesterday at the World Trade Center in Portland Oregon.

After attending the Snow Leopard Server tour yesterday I decided I would go ahead and grade their presentation.

The World Trade Center is a very nice venue. Of course I had to park at the wrong end making my walk is far as possible. The event was held in a real nice auditorium with great lighting and seating. Checking in could have been any easier.

MacForce had a single table with the sign up to win a free iPod. They were totally unobtrusive and basically put on a nice event.

Presenters from Apple were very knowledgeable. The format of giving us the information and then presenting a demo of what they presented was interesting. After while this format seemed to create a sense of confusion or just dizziness.
(Post from Search Engine Optimizician.)
During the break we were presented with a real nice selection of cookies, extremely large though they were. A selection of canned sugar in the form of soda pops or fake sugar in the same form. There was also ice water available in glass glasses. But nowhere to be found was coffee. You heard me right there was no coffee. We have a room full of computer geeks, it’s after three clock in the afternoon, and there’s no coffee to be found anywhere on site during the break.

Apparently MacForce and Apple decided that the only caffeine to be consumed during the break was going to be in carbonated form. Needless to say this caffeine addict would’ve really appreciated a nice hot cup of coffee during the break.

So here are my grades:

• Venue – “A” “B-”
• Apple Presentation – “B”
• MacForce Presence – “B”
• Break – “D-”
• Choice of Beverages – “F”
• Over All Grade – “C-”

Maybe next time they will have COFFEE!

For details on the information presented at the tour visit
“Apple Snow Leopard, Apple iPhone, and the World Trade Center“.

The number one rule of marketing is “Know Your Audience”!

Late,
Gary Pool SEO

Apple, MacForce, World Trade Center, and the Apple Snow Leopard Server Tour is a post stolen from the Search Engine Optimizician

How Popular are Twitter, Facebook, and Google Buzz Compared to the Search Engines

Last week a friend of mine, John Poling, forwarded me an email with some questions.

I figured I would make a blog post out of my answer. I have included both the forwarded email and the comment from John.

Hi Gary,

This update just landed in my in-box this morning. Why did I send it to you? Well you are the best person to ask about “how to get the best search results” that I know. I could send you a lot of questions that this email raised in my mind or I could just invite you to do the next BizNet program. Your comments please. I have had several BizNet members ask me about how to build a more professional. I always recommend that they contact you. I have no way to know if they do or not. Maybe you could school us on how to better work with you and each other to better use the Internet for our real estate, investment and small business purposes.

Thank You,
JOHN

The forwarded email.

“This is also a good time for search marketers and marketers in general to think again about Facebook, if you haven’t already. More and more Facebook content has been made visible to search engines over the years.” Sullivan then goes on to say “Google’s move makes having Facebook fan pages even more essential. Without one, you’re missing out on a chance to be found within yet another area, Google’s real time results.”

Danny said it all – if you don’t have a page – now is the time!

Don’t forget in addition to the Notes, Links, Discussion and Wall (default tabs on a Facebook Fan page) you want to create custom tabs with FBML to make the page more compelling and a stronger marketing tool. If you don’t know how to work with code, let me know and I’ll be happy to get you a quote on us creating the page.

Got a Fan Page already? Send me the URL and I’ll take a peek and see if I have any suggestions to improve it.

To Your Success,

Jennifer Horowitz
Director of Marketing

While it is important to have a Facebook fan page is definitely not the most important. Once again your Internet marketing and search engine rankings are like feathers on a balance beam. The balance beam is the ranking scale and all we have to place on the scale to increase our rankings is feathers. So the more feathers you place the higher rankings are going to be. Therefore you should at least be aware of all of the social media.

You should concentrate on the social media that is most applicable to your product or service and your skills. You don’t overlook anything. Make sure to use what you’re best at promote yourself and your business.

Even though the Facebook Fan Pages updates now appear on the Google Real Time Search Results they are not alone.

The search results also include the following:

1. Twitter tweets
2. Google News links
3. Google Blog Search links
4. Newly created web pages
5. Freshly updated web pages
6. FriendFeed updates
7. Jaiku updates
8. Identi.ca updates
9. TwitArmy updates
10. Google Buzz posts
11. MySpace updates
12. Facebook fan page updates

(Post from Search Engine Optimizician.)

According to Twitter.

Monday 2-22-10
Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.

In a post by Matt McGee he quotes twitter as saying that they are currently seeing 50 million tweets per day which breaks down to about 600 per second.

And he brings up the question how does this compare to Facebook, known as the king of social networking and Google buzz, the new kid on the block.

Even though the numbers show there are more Facebook updates per second than tweets Matt’s post was tweeted 335 times as compared to only 39 shares on Facebook.

Updates/Posts:

• Facebook status updates: 700 per second
• Twitter tweets: 600 per second
• Buzz posts: 55 per second

Compared to searches:

• Google: 34,000 searches per second
• Yahoo: 3,200 searches per second
• Bing: 927 searches per second

Disclaimers:

• On Twitter, every post counts as a “tweet” no matter if it’s an original tweet, a comment from another user, a link being shared, a retweet, etc. All of those are rolled into one number.
• Facebook’s number is only status updates. It doesn’t include comments from other users on someone’s status update, nor does it includes “likes” of a status update — both of which are popular activities on Facebook. More importantly, it also doesn’t include photos, links, notes, and all the other types of user activity that happen on Facebook.
• Buzz was only two days old when Google published its numbers.

Using comScore’s recent worldwide estimates for Google, Yahoo and Bing Danny Sullivan did some division to come up with the following figures:

• Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures rounded)
• Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month, figures rounded)
• Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month, figures rounded)

So what does all this meet us. The numbers show me that social media and search are both here to stay. And we’d better step up to the plate and take as many pitches as possible. We no longer live in the world for doing one thing will get you the results that you want. We have to do everything that we possibly can, we have to do it often and we have to do a right.

Late,
Gary Pool SEO

Twitter, Facebook, Google Buzz, & the Search Engines by the Numbers is a post stolen from the Search Engine Optimizician

All I Wanted Was a Free Dog From Wienerschnitzel and I got Slapped by DGWB Advertising and Zoomerang

I got an email from Wienerschnitzel just the other day. I am on their “special” list so they promise to give me special deals.

So far I did get a free chili dog for signing up. Other than that my experience with the Wienerschnitzel email club has been a total disappointment.

Back to the story… This email said if I took some of my time and took their little survey I would get to print a free food coupon at the end of the survey. They also told me that my feedback was essential.

Well I had a little time and a free dog sounded good so I proceeded to follow the link in the email (see below).

Of course the site was filled with scripts that my “NoScript” thought was dangerous. I had to temporarly allow the scripts in order to take the survey. I answered the first question about my age and was allowed to proceed to the next. Well when I arrived at this screen I was confronted with a questions along the lines of “Is any one you are acquainted with have anything to do with marketing?” in many different formations. Guess what I answered? Duh! That’s what I do.

I was then slapped in the face with a screen trying to sell me the companies services.

I don’t know who at Wienerschnitzel chose this dgwb to do their marketing but they must be smokin’ something.

(Post from Search Engine Optimizician.)

What a great way to treat your email list Wienerschnitzel. I am opting out!

You have been invited to participate in a survey about potential new products for Wienerschnitzel. As a thank you, you will be able to print a free food coupon at the end of the survey. Your feedback is essential to our product development so please click the link below to begin the survey.

http://www.zoomerang.com/Survey/?p=U2EF45Z2N7ZS

Well that’s my story. Tell us yours?

Late,
Gary Pool SEO

Wienerschnitzel • Zoomerang • DGWB Advertising and Communications is a post stolen from the Search Engine Optimizician

Sometimes the Best Marketing isn’t Planned – It is Spontaneous and Comes from the Heart

Just the other day at the Costco Wholesale store in Vancouver Washington I came across just the kind of Christmas marketing that just can’t be planned or even budgeted.

I will call him the Costco Christmas Singer. When entering the Costco store we are greeted with live Christmas music.

I had my video camera with us and I shot a quick video.
(Post from Search Engine Optimizician.)
Here is one of the Christmas songs we were presented with.

This needs to be one of the Costco Christmas traditions.

Visit the Vancouver Costco and enjoy this joyful Christmas music in person.
6720 NE 84th Street
Vancouver, Washington 98665

I would also like to take a moment and wish all my readers a Merry Christmas.

Sometimes you just can’t plan the best marketing your product and/or service can have.

Late,
Gary Pool

Merry Christmas to All from the Costco Christmas Singer is a post stolen from the Search Engine Optimizician

New Media in a Convergence Culture Understanding Marketing in the YouTube Age – John Anthony Hartman

On the Edge – New Media in a Convergence Culture Understanding Marketing in the YouTube Age is the final offering of the series. John Hartman from Feedia is talking about Convergence Culture and Henry Jenkins.

“We are no longer defined by an individual screen.”

John is talking about Convergence Culture and Henry Jenkins.

(Post from Search Engine Optimizician.)

Hear the latest on how aspects of social media are moving brand marketing.

Topics include:

• Digital effect on brand in a remix culture
• Consumers as content creators and what viewers do with media properties they love and hate
• Philosophy of conversation and how “message” is a two-way street
• Platforms and technology that create New Interactive Media Beyond Linear Experiences (NIMBLE)
• Branded entertainment
• Risk-reward of freeing brand, and creating a media plan that works in a “reputation economy”
• Transmedia campaigns and how cross-platform tactics elevate brand and generate greater ROI

We are watching a video of Henry Jenkins on Convergence Culture.

It’s not just YouTube there many video aggregators out there including hulu.

Viral is an outcome NOT a strategy!

Pink Glove Dance

Mitch Turpen is explaining the process of this viral video and what has happened as a result of the “Pink Glove Dance”.

Creative Commons has now taken the place of the Copyright ©.

John is telling us about @PeggyOlson and Carri Bugbee.

John is now discussing the fake part of the internet and how somethings went wrong as well as right.

Mentos & Diet Coke

Many companies are picking up on the social media guidelines.

What it means to be a brand has gone beyond anything close to what is has been in the past. The brand now actually becomes a social space.

Lovemarks and Reputation
If you screw up stand up and take the credit and your medicine.

Video is actually becoming more interactive check out Viddler.

Branded Entertainment…

Late,
Gary Pool

New Media, Convergence Culture, Understanding Marketing, YouTube is a post stolen from the Search Engine Optimizician

Navigating Diverging Analytics Solution Landscape – Aaron Gray – Greater Returns

On the Edge – Diverging Analytics Solution Landscape is the 2nd offering of the Track 3 series.

Aaron is leading with the definition and history of web analytics.

Web analytics is the tools and technologies about the behavior of visitors to your site. IT, in the beginning, controlled the web site and analytics. Hits were the only information available… the web is strategic.

(Post from Search Engine Optimizician.)

Digital marketers and managers face an expanding range of choices when deciding on an analytics solution to measure, optimize, and manage online marketing activity. While the historic market leaders are good choices for “enterprise”-level need, a range of niche solutions, which often do it better than the enterprise players, has emerged to address specific needs. In this session we discuss how to navigate the range of solutions and how to determine which solutions are right for you.

Web date is part of something much bigger…
Vendors open APIs…
Meanwhile, out in the garage…
Entrepreneurs and innovators note the complexity…
… Nascar Slide (slide with many logos) …

Picking a solution can be hard
Enterprise Software vs. Specialized
Growing category of software solutions = analytics and marketing marriage.
Woopra has a WordPress Plugin. Just installed it.

Aaron is going through each of the solutions one by one giving us a pros and cons of each.

Analytics should be about performance as related to your business objectives.

How do you find your way and which one do you need?
Why do I measure?
You cant manage what you don’t measure.
Deciding what you measure is the most important part of the solution.
How do you prove the value of what you are doing with the analytics?

Visitor behaviors connected to the business objectives are the most important.
Indicators that reflect the things you can directly or indirectly impact.
This often means defining your business objectives clearly for the first time!
Sometimes you have to go with your gut. (Senior NCIS Special Agent Leroy Jethro Gibbs comes to mind. )

Questions to Ask Yourself

• Who is the data for?
• What insight do they need to be effective at their job?
• If I could only have one measure of site performance, what would that be?
• What would my VP or CEO need to know to understand the value the site contributes?

Focus on the Goals -Get out of the Weeds!

Late,
Gary Pool

Navigating Diverging Analytics Solution Landscape – Internet Marketing Conference is a post stolen from the Search Engine Optimizician

Link Building for Search Engine Rankings – John McPhee, Anvil Media

On the Edge – Link Building for Search Engine Ranking is the first of the Track 3 series.

Kent Schnepp from EngineWorks is introducing John McPhee of Anvil Media.

(Post from Search Engine Optimizician.)

Much of your success at getting top rankings for targeted keyword phrases relies on getting good inbound links. Getting inbound links isn’t easy and the techniques have changed since you may have started optimizing your site presence. Learn what makes a good inbound link, how to perform competitor reconnaissance, and create content that will get tons of links!

Content, Code, and Credibility.

• Keep your content tight and link to all scripts and files possible.
• Text links are best you can also use image links.
• Conductor is a site Anvil uses for linking.
• Why are links important?
• Links build trust with the search engines and build credibility with your users.
• Increases traffic.

What makes a Strong Inbound Link?

• Trust and Credibility.
• Inbound link balancing act.
• PageRank-TrustRank

Topical Relevance of Linking Site.

• You will want you links coming from industry specific sites.
• Know what keywords you want to use and where you want to use them.
• Use your anchor text to link to relevant pages.

You Can Find Good .gov, .edu, and .org, as well as .com and .net links:

• Official city/state sites
• Better Business Bureau
• Universities
• Directories
• Industry-specific sites

Building a Link Development Strategy

• Determine Strategy
• Foundation
• Build base
• Build top

Client & Competitor Analysis

• PageRank Distribution
• Percent of No Follow
• Top Level Domain Distribution
• Inbound Link Distribution
• Anchor Text Analysis

Great Tools for Link Analysis

• LinkDiagnosis
• SEO SpyGlass
• Google webmaster tools

Building Links Through Outreach

• Link Baiting
• Blogger Outreach
• Article Spinning
• Partner and Paid Linking

If you wanted the details you should have been here.

Late,
Gary Pool

Link Building for Search Engine Rankings – Internet Marketing Conference is a post stolen from the Search Engine Optimizician

Internet Marketing Conference at Portland State University – The Phases of Social Media Integration & Adoption

I will be blogging almost live from the floor of the Internet Marketing Conference at Portland State University. The pre-keynote from Bryan Rhoads of Intel is about to begin.

Bryan’s talk is titled “The Phases of Social Media Integration & Adoption”

With over five years of integrating social media into the marketing mix, Bryan Rhoads with the Intel Social Media Center of Excellence shares Intel’s learnings, pitfalls, and journey into social media adoption and integration as one of the world’s top brands. Rhoads moves beyond the “kool-aid” of social media rhetoric and looks at the business drivers of why corporations like Intel are making significant investments in social and digital marketing programs.

Here is a shot of the group eating their lunch before the keynote began.
(Post from Search Engine Optimizician.)

The keynote is from Renny Gleeeson the Global Director of Interactive Strategies at Wieden+Kenedy. This keynote is actually on video from Helsinki. The room next door has already seen this while we were engaged by Bryan Rhoads’ presentation.
“Fail smarter and more often”

Live question and answer session via video feed.

Todays’ Schedule

I plan on attending the “On the Edge” Track 3 today. I will be posting on each as close to live as possible.

Late,
Gary Pool

Internet Marketing Conference – Live from the Floor is a post stolen from the Search Engine Optimizician

Learn SEO, Social Networking Marketing, PPC, Google Analytics, and More

This year the Internet Marketing Conference at Portland State is being held December 7th 2009 from 11:30am to 8:00pm, this includes a networking event, at Portland State University, 1515 SW Fifth Avenue on the 10th Floor.

PSU’s IMC is one of the most important events for those business leaders and marketing professionals looking to stay up to speed on the latest in online development. It doesn’t matter whether you are a beginner or a seasoned professional there are tracks that will allow you to learn at your own pace.

PSU’s Internet Marketing Conference is the single best opportunity for Portland-area digital marketing professionals,” say Dennis Hahn, CEO ID Branding. “You’re going to have to go to San Francisco or New York to get anything like this.

I have included a special discount code for my readers at the bottom of this post.
(Post from Search Engine Optimizician.)
Sessions Include:

• Diverging Analytics Solution Landscape
• Media in a Convergence Culture, Understanding Marketing in the YouTube Age
• Managing Your Message in the Digital Realm: Content Strategy Fundamentals
• Digital Marketing Trends
• Creating Meaningful Experiences in the Mobile Space
• The Phases of Social Media Integration & Adoption
• Social Search
• Link Building for Search Engine Rankings
• Digital Marketing Trends: Turning “Blah, Blah, Blahs” into “Aha!s”
• Content Strategy: The Missing Link to True Usability and an Effective Website

The special discount I worked out with Portland State is for a $35 discount off the regular price of $125 or $90. If you have a group of 5 or more you can use the discounted rate of $65 each.

To use the individual discount rate use the code LINKED90 here.

To use the group discount rate use the code Group65 but you must use this code by phone 503 725-4832.

Last years event was great and it looks like this one is going to be even better.

See you there. Be sure to introduce your self to me.

Late,
Gary Pool

Internet Marketing Conference at Portland State University is a post stolen from the Search Engine Optimizician

I Take My Hat off to Chef Chris of Baked Alaska Fine Dining & Public House

On our trip to Astoria, Oregon my wife Shirley de Rose ran across an article in an Oregon Coast magazine on Chef Christopher Holen of Baked Alaska. So we decided we had to visit Chris and his restaurant.

What an enjoyable dining experience. I would recommend Baked Alaska to anyone looking for some great atmosphere and better food on the Northern Oregon Coast.

Baked Alaska was born in the spring of 2000 and was originally the concept of Chef Christopher Holen, used in mock culinary school projects such as Menus, Business Plans etc. In June of 2000 the ideas spawned a real business plan and school externship.

The Baked Alaska Fine Dining & Public House story.

Tough Decisions

Lunch was exquisite.
I chose the Broiled Pacific Sea Scallops over fresh black pepper linguini. Tossed with Fuji apples, fennel and ginger in a light champagne sauce.

Shirley decided on the Crab and Mushrooms Sambuca Carbonara. Crimini and oyster mushrooms sauteed with sweet onions, bacon, garlic, parsley, and crab meat. In a light Sambucca cream sauce over fresh fettucini in a light saffron

Baked Alaska?

Yes, for desert we did choose the Half Baked Alaska.
The Half Baked Alaska is their signature dessert featuring a double chocolate chip cookie baked fresh in a cast iron skillet and topped with vanilla ice cream, walnuts, and chocolate sauce. It arrived at our table flaming with brandy. And as billed this wonderful desert was really perfect for sharing!

We had a very enjoyable lunch and plan on returning to Baked Alaska on our next visit to Astoria.

I am talking about this restaurant not only for their great atmosphere and food but we can all learn a lesson or two from their marketing.

I just love their tag line “Baked Alaska, where the only thing we overlook is the Columbia River!“. And they deliver on their promises. A catchy tag line is only as good as what you do with it. If your tag line makes promises you had better deliver or all you will have is a catchy phrase and disappointed clientele.

Chris offers catering, cooking classes, and even has a kitchen supply store in the front of the building stuffed with everything you will need for your own dish creations.

Late,
Gary Pool

Baked Alaska in Astoria Oregon is a post stolen from the Search Engine Optimizician

The Trek from Astoria to Seaside was a very Enjoyable 18.3 miles

Yesterday we met with a local artist from the Oregon Coast Glynis Valenti. We met over coffee and appetizers at the Shilo Inn in Seaside, Oregon. Glynis has a varied background in the arts. I mean the ARTS. Glynis has traversed the United States displaying her talents from the East coast to the West coast. She has worked in the marketing field from many angles.

Glynis is opening a wine bar in Cannon Beach called Wild Vines. Wild Vines will be located in Sweet Basil’s and offer eclectic pairings of wines and noshes. Look for their grand opening.

All of the images used in this post are the property of Glynis Valenti.
(Post from Search Engine Optimizician.)
I would like to share a few excerpts and images from Glynis’ posts at GlynisDaily.com with you.

Fall-ing

Autumn seems like such a short season–one month, really. Summer extends into September, and I’ve seen snow fly by Halloween. I have such fond memories of this season with its fresh air and sweaters and comfort food and, of course, the first of the Charlie Brown trilogy, “It’s the Great Pumpkin, Charlie Brown.” Today, in this pooch’s (Zeke’s) backyard, cones and moss and peanut shells (?!) are falling from the tall, tall evergreens–signs of a gentler season before downed twigs, branches and power lines announce the arrival of winter.

Have Coffee, Will Travel

This photo, taken in Lincoln City—another Oregon beach town—last week, has been the most peaceful moment I’ve had in awhile. Granted, when I was pet sitting at Tom and Marga’s I did zone out on my first Sunday. When was that again?

Step Away from the Camera

Some really snazzy veggies presented themselves (since it’s August already): purple peppers and patapans, heirloom beans and tomatoes. Do remember that vegetables are good for you, and I hope you find these far from boring. In the meantime, as I begin a new year of this blog (the fourth?!) my Resolution will be to exercise my creative legs and find a more balanced photo diet.

Good Enough to Eat

I really like photographing food, as if you didn’t know. I learned a lot about it when I worked for a commercial studio in Rochester. Cakes and ice creams and beverages, for instance, that you see in magazines and catalogs and on packaging are not always the real things. The studio is a sort of sterile, staged atmosphere that never really appealed to “photographer” me. I have been shooting, however, real prepared food dishes for the magazine, which should be out in a couple of weeks.

If you enjoy the work of Glynis Valenti I would suggest you visit GlynisDaily.com.

Late,
Gary Pool

Glynis Valenti, Photography, Marketing, and the Oregon Coast is a post stolen from the Search Engine Optimizician

Talking Sustainability and Business in Astoria Oregon

I am staying at the Comfort Suites Columbia River. This all-suite Astoria, OR hotel is touted as featuring superior amenities and features like:

• Free high-speed Internet access
• Free deluxe continental breakfast
• Free local calls
• Free weekday newspaper
• Free use of on-site business center

I guess “high-speed” in this case is meant to be faster than most dial-ups. The deluxe continental breakfast was just what I have come to expect from Comfort Suites, a very nice choice of biscuits and gravy, waffles, hard boiled eggs, pastry, and/or cereal. Of course they have a full compliment of beverages which includes good coffee.

We have a great room with a view of the Columbia River. If we find ourselves in this part of the state we will definitely consider staying here again.

We are here in Astoria to visit with some prospective clients as well as meet with the Seafood Consumer Center as part of my duties with the Sustainable Catering Association. The Seafood Consumer Center, is a 501(c)(3) nonprofit organization. Their mission is to promote quality west coast seafood and provide new economic opportunities for area seafood businesses. They also provide market and product development services, seafood cooking classes, demonstrations and industry workshops.
(Post from Search Engine Optimizician.)

We also hope to be able to meet with someone at the OSU Seafood Laboratory.

The Oregon State University Seafood Laboratory (OSU-SFL) was established in Astoria, Oregon in 1940 to meet the increasing needs of the seafood industry.

The principal goals of the OSU-SFL are:

1. Research and Development
2. Extension Service to the Fishing Industry
3. Graduate Research, Training and Instruction

Both of these seem to be a perfect fit for the Sustainable Catering Association. The SCA’s goals are to bring education about sustainability and resources to caterers.

Late,
Gary Pool

Sustainability Business in Astoria Oregon is a post stolen from the Search Engine Optimizician

Google, Verizon Wireless, and Motorola have Collaborated on a Winning Combination, droid the iDon’t Answer

I was watching the San Diego Charger game last night (if you can call that a game) when an ad came on that sent me to my computer. Now that is what I call marketing, an ad that takes me away from my beloved Chargers. The ad was for the droid. I have enclosed the short commercial near the bottom of the post for your viewing.

The theme of the ad, iDon’t, was a very effective long completion in the end zone against Apple’s iPhone.

The droid is a triple collaboration that includes Motorola, Verizon and Google. It looks a lot like the iPhone, and might possibly be as thin or thinner than the iPhone 3GS. It also has three major advantages over the iPhone; a slide out physical keyboard, it is not controlled by AT&T, and it is available from Verizon Wireless.
(Post from Search Engine Optimizician.)
I haven’t seen any official pictures of the droid, or anything else “officially” droid related other than a November release date (from July), but the folks over at Boy Genius Report did somehow manage to get a hands-on chance with the droid (see the modified picture below).

The iDon’t Ad

get widgetminimize

CrunchBase Information

Droid

Company:	Motorola
Website:	droiddoes.com

The Droid is an Android phone made by Motorola which will run on Verizon’s network. Rumored specs include a powerful OMAP3430 processor, 5 megapixel camera, slideout QWERTY keyboard and touch screen, all housed in a super-compact package and running Android 2.0.

Information provided by CrunchBase

It looks lot like a NOKIA 810.

I think want one!

Late,
Gary Pool

The iDon’t Answer – droid – Google, Verizon Wireless, and Motorola is a post stolen from the Search Engine Optimizician