What is social about social media?

This is a guest post from social media strategist Taylor Ellwood

Most of what’s discussed about social media is business and how social media can be used to help businesses engage in social media activities. But there’s more to social media than just business and how it can be used to promote business.

Social Influence and Customer Service

Does Social Influence have any Effect on Customer Service?

This is a guest blog post from social media strategist Taylor Ellwood

Make Follow Up an Everyday Habit

How to Make Following Up an Everyday Habit

Guest post by Social Media Strategist and Avid Networker Taylor Ellwood

Why I Video Blog

Guest video blog post by social media strategist Taylor Ellwood

In the video below I discuss why I video blog, and why I think video is an underused resource. Video should be incorporated into your social media presence. The advantage of doing so, is that it allows you to show people you and what you are doing, as opposed to just telling them.

How Social Bookmarking can raise your visibility

This is a guest post by social media strategist Taylor Ellwood.

What is Social bookmarking?

Social bookmarking allows you to bookmark a website or blog on the web, instead of on your browser. This is useful, because if you lose your computer or it dies, you also lose all the bookmarked websites on your browser. By having them on the web, you can always retrieve the websites that interest you.

How to use the new Twitter Linkedin connection properly

Everyone is all astir over Linkedin finally connecting its status updates to twitter, but in my opinion, this recent update is not as wonderful as it first seems. In fact, in the few days since it’s been started, I’ve already seen the quality of status updates on Linkedin degrade because people aren’t using #in for sending tweets, but instead are sending all of their tweets over to Linkedin. I’ve learned more about cats, sports teams, and other equally irrelevant information (for Linkedin) in the past few days because people haven’t exercised the proper awareness of how to use the new Linkedin Twitter connection effectively.

How to use Twitter Lists to monitor topics of interest

Twitter lists is twitter’s version of groups

It’s similar to a group you might create on Tweetdeck or Seesmic, but there are several advantages to creating a list on twitter. The list feature allows you to organize the people you’re following on Twitter, or find new people to follow. When you look at the list you can get an overview of what those people are up to. So far that sounds like what Tweetdeck and Seesmic offer with their group feature, BUT the lists feature also allows you to add someone to your list that you aren’t following. So, for example, if you know someone who tweets a bit too often for your taste, but you’d still like to keep an eye on them, you can add them to a twitter list and then check up on them, without having to actually follow them.

How to use Search on Twitter

One of the features I like on Twitter is the search engine

Recently they’ve even improved it, so that you can do a search on twitter for a specific topic while logged in. You can search for industry specific topics, keywords, and phrases to see what people are tweeting about, in relationship to what you offer.

How to use Youtube to Promote your Business

So What’s a Business to do that Wants to Create an Informative Video and Share it with People?

I’ve been doing some research the last couple of days on videos, as you might’ve been able to tell on my previous post on this blog. There are a couple of different video services out there, including Youtube and Vimeo. The following search stats (provided by Gary Pool) show some related keyword phrases and their estimated daily searches.

How to Use Video Effectively on Your Website

The Ins and Outs of Using Video Effectively on Your Website by Taylor Ellwood

Something I’ve noticed a lot when I’ve visited different business websites is how they do or don’t incorporate video into their website, and if they do incorporate, whether they do it in a way that is respectful of the visitor, or ends up coming off as potentially invasive.