SEO and Google Caffeine

 
As I sat requiring liquid caffeine this morning I figured I would check out the Google Caffeine updates in the SEO world. So I googled “Google Caffeine”.

You will have to excuse me for a few minutes while I fix myself a cup of the real caffeine with my espresso machine…

While I was creating my 12 oz 4 shot americano with my 15 pump Krups espresso machine I was trying to come up with some sort of witty comparison with Google Caffeine. I couldn’t. The only comparison I could derive was that caffeine was supposed to speed you up, that’s probably why Google chose “Caffeine”.

Back to my Google search, I searched for using google caffeine for seo.

(Post from Search Engine Optimizician.)
I chose a some of the top results and…
 
 
Seth Weintraub
New Google Caffeine search engine reinvents SEO

The results are what makes Google so popular and will be the true test of how good this new engine is. In my tests, the new Google pulls significantly different results than the old Google. For what I was searching for (my name, people I knew, events, computer hardware) the results were significantly better. In fact, it looks like the search keywords have become much bigger a factor than before. I’m seeing smaller sites rise to the top more overall.

Search Engine Optimization (SEO) specialists are going to have to go on a whole new formula for getting their clients to the top…and who knows exactly how this new Google search algorithm works? SEO people are going to have to start nailing down the new rules to Pagerank to keep their customers on top.

 
 
John Andrews
Google Caffeine SEO Notes

There is some speculation that this will form a basis for the Google’s annual “screw the affiliates right around Thanksgiving, to have maximum impact on the holiday sales season” effort this year. If that’s true, I suppose it’s a good sign that Google finally recognizes the importance of such huge changes, and the need for more than a week or two of lead time. It also makes sense that Matt’s out front handling PR on this, since he has to face the webmasters at Pubcon in November.

I have yet to see any meaningful discussion of this new Google on the web, beyond basic observations on a few specific searches. But I’ll keep watching.

 
 
Aaron Wall
Google Caffeine

In the new infrastructure so far I think there is…

• an increased weighting on domain authority & some authoritative tag type pages ranking (like Technorati tag pages + Facebook tag pages), as well as pages on sites like Scribd ranking for some long tail queries based mostly on domain authority and sorta spammy on page text
• perhaps slightly more weight on exact match domain names
• perhaps a bit better understanding of related words / synonyms
• tuning down some of the exposure for video & some universal search results

The ROI on effective SEO campaigns is simply unbelievable, and Google is going to do everything in their power to diminish the ROI of algorithmically focused optimization efforts. As the cost of memory drops and the algorithms improve, the next couple years might separate the men from the boys in the SEO space. Those improvements will drive many SEO practitioners into parallel fields like niche publishing and public relations. 5 years ago was the perfect time to start building your empire. But starting today is far better than starting tomorrow.

 
 
Mark Rushworth
SEO for Google Caffeine Part 1

There’s lots of speculation that Google will rank faster serving pages higher (based on comments made by Matt Cutts who said something about users liking sites that load quicker).

Personally I don’t believe that this will be a massive factor in Caffeine as it penalises site owners with limited budgets who may not be able to afford a dedicated server on pier1 or rackspace hosting etc… this doesn’t mean that their content is any less valid.

 
 
Dave Cosper
New SEO Practices for a Google Caffeine World

The new approach catering to Caffeine appears to favor a more altruistic SEO model and rightfully so. Marketers will need to shift priority and think “relevance” rather than just links. Effectively deliver quality content – the high-level perspective is really that simple. Qualitative not quantitative, although if you can quantify quality you may be on to something. The old adage “build it and they will come” has more merit now than ever. I’m willing to bet most people already knew this was an important ranking factor, but what’s more interesting is how Google Caffeine is using brand new parameters to measure it.

To successfully adapt to the new blended search results we’re seeing out of Caffeine it’s going to be really important for SEO companies to push clients into the social realm. There are far too many opportunities to be missed with the advent of the Facebook “Like” feature and Twitter’s “Places of Interest”. I like these social links better than traditional links because they’re related to a specific user and open up all new gateways to social sharing and traffic.

 
 
Will Google Caffeine “Jolt” The SEO Community?

What may have seemed like a blatant attempt to pull a PR stunt on Starbucks with a code name “caffeine” inside the GooglePlex, is now poised to stir up the search engine result pages and the web as we know it.

It is logical to suspect that the “new caffeinated filters” will identify patterns of automation and parse and purge the existing index (like a process of refinement) by observing timestamps, IP ranges, semantic anchor text clusters and other unique signatures. Or on the contrary, will someone simply flip a switch and voila a new Google is unleashed?

 
 
 
Compare Google Caffeine

Welcome to our Google Comparison tool. Enter your query and we will return the results for both the new version of google and the existing version. The differnces between the two can be sublte as they essential run off a similar algorithm. By having the side by side you can see that there are some slight differences. If you have comments about this tool, please leave them on our New version of Google. This tool is based on a tool we previously did to compare google & bing. Please excuse the patchy design, but our focus was on the usability and doing something that worked !.

You can compare results from the old Google to the new Google Caffeine side by side.
 
 
Matt Cutts
More info on the Caffeine Update

I joked that the half-life of code at Google is about six months. That means that you can write some code and when you circle back around in six months, about half of that code has been replaced with better abstractions or cleaner infrastructure. Six months is an exaggeration, but Google is quite serious about scrutinizing our codebase regularly and rewriting the parts that don’t scale well to make them more robust, more elegant, or faster.

Matt has broken links in this post

So there you have it the “Google Caffeine” info from the SEO experts direct from Google search results.

I am sure there are more SEO experts who have posted on the subject but… hey they didn’t rank in the top SERPs.

As my coffee is finished so is this post on Google Caffeine.

I guess my tongue in cheek writing technique is at to high an altitude for some people.

It was pointed out that:

Sadly, only one of those quotes is from 2010, and that one is from May. The rest of the comments are all from 2009. This could be more informative if more recent information was used.

I thought it was obvious but guess I have to point out that I used Google (equipped with Caffeine) to search for “using google caffeine for seo”.

The quotes from above were gleaned from the top 10 listings. So where is the power from Google Caffeine? The results the new Google Caffeine search gave me information from May 2010 and 2009.

I have a suspicion that my regular readers picked up on the first go round.

Late,
Gary Pool SEO

Google Caffeine – The SEO Experts Speak is a post stolen from the Search Engine Optimizician

The Trek from Astoria to Seaside was a very Enjoyable 18.3 miles

Yesterday we met with a local artist from the Oregon Coast Glynis Valenti. We met over coffee and appetizers at the Shilo Inn in Seaside, Oregon. Glynis has a varied background in the arts. I mean the ARTS. Glynis has traversed the United States displaying her talents from the East coast to the West coast. She has worked in the marketing field from many angles.

Glynis is opening a wine bar in Cannon Beach called Wild Vines. Wild Vines will be located in Sweet Basil’s and offer eclectic pairings of wines and noshes. Look for their grand opening.

All of the images used in this post are the property of Glynis Valenti.
(Post from Search Engine Optimizician.)
I would like to share a few excerpts and images from Glynis’ posts at GlynisDaily.com with you.

Fall-ing

Autumn seems like such a short season–one month, really. Summer extends into September, and I’ve seen snow fly by Halloween. I have such fond memories of this season with its fresh air and sweaters and comfort food and, of course, the first of the Charlie Brown trilogy, “It’s the Great Pumpkin, Charlie Brown.” Today, in this pooch’s (Zeke’s) backyard, cones and moss and peanut shells (?!) are falling from the tall, tall evergreens–signs of a gentler season before downed twigs, branches and power lines announce the arrival of winter.

Have Coffee, Will Travel

This photo, taken in Lincoln City—another Oregon beach town—last week, has been the most peaceful moment I’ve had in awhile. Granted, when I was pet sitting at Tom and Marga’s I did zone out on my first Sunday. When was that again?

Step Away from the Camera

Some really snazzy veggies presented themselves (since it’s August already): purple peppers and patapans, heirloom beans and tomatoes. Do remember that vegetables are good for you, and I hope you find these far from boring. In the meantime, as I begin a new year of this blog (the fourth?!) my Resolution will be to exercise my creative legs and find a more balanced photo diet.

Good Enough to Eat

I really like photographing food, as if you didn’t know. I learned a lot about it when I worked for a commercial studio in Rochester. Cakes and ice creams and beverages, for instance, that you see in magazines and catalogs and on packaging are not always the real things. The studio is a sort of sterile, staged atmosphere that never really appealed to “photographer” me. I have been shooting, however, real prepared food dishes for the magazine, which should be out in a couple of weeks.

If you enjoy the work of Glynis Valenti I would suggest you visit GlynisDaily.com.

Late,
Gary Pool

Glynis Valenti, Photography, Marketing, and the Oregon Coast is a post stolen from the Search Engine Optimizician

Hangin’ out in Seattle doin’ some SEO Work While My Wife is Attending “On the Road with Catersource”

Post from Search Engine Optimizician.
We drove up today from Portland to Seattle for my wife, the Executive Director of the New Sustainable Catering Association, to attend “On the Road with Catersource” and meet with other catering enthusiasts.

The trip was basically uneventful with the exception of the heavy traffic that began to build up just after Fort Lewis. This trip, also, was a great time for my wife and me to discuss some of our views on SEO and its application for the Sustainable Catering Association website.

The Catersource Consulting Unit takes it’s expertise on the road with series of one-day workshops that will roadmap the strategies you need to keep current customers and find new ones even in the face of this challenging economy.

Mike Roman and Carl Sacks will present Catersource’s proven concepts to help front- and back-of-the-house staff, salespeople, chefs, managers and owners overcome the challenges of catering during a recession. Learn how to establish cost-cutting and profit-making solutions that will not only neutralize but capitalize on this unique economic climate!

While my wife is at Catersource I will be hanging out at the Quality Inn & Suites Seattle Center, a Seattle hotel near KeyArena at Seattle Center. I will be working on some SEO projects like Fairway Village and hotel chamonix, drinking coffee, and I might even spend a little time in our in-room jacuzzi. This Room even comes with a DVD player. I see myself maybe even watching a movie and drinking coffee in the jacuzzi.

Tomorrow, as the day goes on maybe I will find something else to write about?

Late,
Gary Pool

SEO, Seattle, Sustainable Catering Association, and Catersource is a post stolen from the Search Engine Optimizician

Portland Lunch 2.0 was in the ‘burbs, Beaverton at OTBC to be exact

On January 14th the Lunch 2.0 crowd got together at the Beaverton Round.

OTBC provides coaching, networking events, entrepreneurship programs, and office space to help tech, biotech, cleantech and opentech start-up ventures succeed. We can help you validate your market, develop your business plan, and if needed help you understand what steps are required to get your company investor-ready.

OTBC put on the digs with outstanding coffee, pizza, and plenty of other beverages. As usual there was a great turn out. All and all it was a great afternoon for food, drink, and networking.

According to the Silicon Florist attendance was between 75 and 100.

See you at the next Lunch 2.0

Late,
Gary Pool

Portland Lunch 2.0 at OTBC is a post stolen from the Search Engine Optimizician

The tale of YouTube, MySpace, Coffee, and Outdoor Advertising

Or Does this coffee smell OK to you?

Talk to anyone today about what’s hot in Marketing, and they will tell you about:

• YouTube and viral video
• seogary”>MySpace and social networking
• Other latest and greatest technologies

As the marketing industry embraces the Internet there’s always a renaissance in the original “antique” media. Outdoor advertising spending approached $7 billion in 2006.

Outdoor ads can be very reasonable to produce (many campaigns cost less than $5,000) and can be tailored to local audiences. They also seem to rely on the strengths of entrepreneurs. Chuck Porter, of the Miami ad agency Crispin Porter + Bogusky is quoted as saying “A small marketer has a bigger opportunity to make a big splash now than ever before.”

In March 2006, New York City manhole covers were re imagined as steaming cups of Folgers coffee. The New York Post penned the ads “pretty realistic–except for the un-java-like aroma.” A Procter & Gamble (which makes Folgers) spokesperson, says they may devise outdoor stunts for some of its other well-known brands

Why waste the precious steam coming from the manhole covers when you can make a perfect coffee ad out of it? New York City manhole covers were re imagined as steaming cups of Folgers coffee.

In Marketing nothing every really changes it is just the tools that change. Different methods of delivery are just an extension of those tools. The human creative mind is a wonderful thing just when you think you have seen it all, that 1350 grams, the centerpiece of our nervous system blows us away.

Just how much of an cerebral marketing entrepreneur are you?

late,
Gary Pool

YouTube | MySpace | Coffee | Marketing is a post stolen from the Search Engine Optimizician

Day One Portland to San Diego, Portland to Crescent City with a stop at the Dutch Bros Mother Ship.

As we were getting ready to go last week our biggest worry was the weather, it had been showing on the route we were going to take.

Today was fantastic the Lord gave us such fantastic weather to travel. We couldn’t even have dreamed up any better weather than we had today.

Add California to your page

As you can see from the video I need work on my camera skills. You will see my skills advance as I actually learn the intricacies of this new camera.

We pulled into Crescent City California just before dusk. We are staying at a Best Western in a nice room with high speed wireless.

Tomorrow we will continue south on Hwy 101 and spend some time in the redwoods.

late,
gary pool

Portland to Crescent City | Dutch Bros Mother Ship is a post stolen from the Search Engine Optimizician

Today my wife Shirley and I are heading to San Diego, California.

We are going to take a leisurely trip down the coast with stops planned at Dutch Bros. They might have a crappy website but they do have great coffee and customer service.

I will be posting to Gary Pool SEO intermittently as we stop at places with wifi.

I have a new JVC camcorder so we will see how that works out. I will try to post videos.

late,
gary pool

Heading to California with Dutch Bros is a post stolen from the Search Engine Optimizician

Marketing, branding, linkbait, and Dutch Bros, what’s this all about?

Dutch Bros, an Oregon company that has done a great job of marketing and branding.
They have unique Dutch Bros stickers that they give away. They have actually become collectors items.

When a new franchise opens they give away their delightful coffee drinks for 4 days.

Their brand is Great Coffee and Greater Customer Service. This service is exemplified by the Oregon City Dutch Brothers Staff. They are friendly always upbeat and they even remember you coffee drink and it’s particulars. They actually have it ready by the time you get to the window.





My wife Shirley and I are so impressed with Dutch Brothers we are actually planning on visiting all the franchises we pass on our way to San Diego next month (April). We even scheduled a stop at the corporate headquarters in Grants Pass, Oregon.

Dutch Bros has done a lot right but they have made a big mistake also. The have a flash website, I can’t link to the interior of a flash website. That’s why there is only one link to the Dutch Bros website in this whole post.

I would have liked to link to particular pages within their website but they don’t exist. The whole site is a movie, interactive aside. Every time you click on a link you get a count down for the load, what a pain. I would like to have copied some text and quoted it in this post but once again it is a flash site I can copy and paste text from a flash site.

They give such great customer service at their Dutch Bros stands why didn’t they extend it to their web visitors?

They do such a great job in the other marketing areas, how did they miss the boat when it came to their website? They were sold a bill of goods [FLASH], a flash site can be OK, you must give your visitors to the option to visit a HTML site also. Not only will this give the search engines food it will also allow your loyal customers to actually link to particular pages within the site they would like to share also.

late,
gary pool

Marketing | Branding | LinkBait | Dutch Bros is a post stolen from the Search Engine Optimizician

I’m at Jackman Joe a great place for coffee and pastry.
They have FREE WIFI and a fantastic atmosphere. It is much larger on the inside than it looks on the outside. I am here checking out a networking group. Jackman Joe is located at 16th and Marshall downtown Portland.
More later,
Gary

Jackman Joe Coffee is a post stolen from the Search Engine Optimizician

If you live in Portland and drink coffee, you need to visit the Sacred Grounds espresso shop at I 205 & Sandy (adjacent to the Rodeway Inn – 9727 NE Sandy Blvd, Portland, 97220 – (503) 459-4195). We have a Christian group get together almost every Saturday morning. They offer a great atmosphere and even better drinks. I bring this up because the offer free WIFI, even hard wired connections and room to set up your computer. The walls are decorated with band pictures and signed guitars. We get together and discuss the goings on of the day, from books to websites. Hope to see you there some Saturday.

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Late,
Gary Pool

optimizician is a post stolen from the Search Engine Optimizician