Heading to Eugene and then West just 48 miles North of the Largest Oregon Coast City…

With a marketing strategy meeting scheduled with Delta Kits (the windshield repair company) we headed to their headquarters in Eugene, Oregon.

Delta Kits, 1090 Bailey Hill Rd., Eugene, OR 97402-5452, U.S.A., +1-541-345-8554

It was a great meeting, we discussed some great marketing strategies. As fantastic as the meeting was we couldn’t wait to continue our trek.

On our way out of Eugene we just had to stop and fill up on caffeine at the local Dutch Bros.

(Post from Search Engine Optimizician.)
Heading west from Eugene, Oregon we hit the Oregon Coast at Florence just about 48 miles north of Coos Bay, largest Oregon coast city. We hated to miss out on visiting the largest of the coastal Oregon cities but our reservations were at one of the Oregon coast hotels in Newport. Our Oregon coast map said we still had over 50 miles to Newport. News was that it was still daylight and there was no major traffic ahead.

Driving past the Newport Aquarium we checked in at our choice of the Oregon coast hotels in Newport. We picked up the current copies of USA Today, the Newport News, a couple of cookies and headed to our room.

The next morning we hit the road heading up the Oregon coast towards Lincoln City Oregon, the next largest Oregon coast city on our path home. Passing the 45th parallel marker just outside of Lincoln City we continued north.

I decided to make a stop for a few Crocodile Dundee inspired photos of me as well as the beautiful Oregon coast views. No I didn’t have the famous Crocodile Dundee knife with me this time.

We made the next to last stop at the Tillamook Cheese Factory where we had some squeeky cheese and a shopping trip after I had a phone meeting with Portland’s carpet cleaners Allbright Carpet Cleaning.

There was one more stop for some great river photos.

We were glad to get home to our new digs and put a final close to our working coastal trip.

Coastal water photos courtesy of Shirley de Rose.

Late,
Gary Pool SEO

Newport News via Eugene & Oregon Cities, Missing the Largest Oregon Coast City is a post stolen from the Search Engine Optimizician

Thursday 4-15-10 Today is the Last Day to Submit Your Site for the WebVisions Webvisionary Awards

The talk at Lunch 2.0 yesterday centered around Webvisions’ Webvisionary Awards. Have you submitted your sites yet?

Brad filled us in about the WebVisions Webvisionary Awards and here are some of the details.

(Post from Search Engine Optimizician.)

The categories are:

• Advertising
  We hope your throne in hell is uncomfortable.
• Applications
  Yeah, it’s funny. But does it do anything?
• Art/Experimental
  Named for William Thomas Fitzpatrick, the WTF Award (the golden ashtray) is for artists who spurn fiscal rewards, but secretly desire them anyway.
• Business
  Bonus irony points for giving credit on your “ecommerce” project to someone with a title of “webmaster.”
• Entertainment
  No, Mom. Your “Team Jacob” site does not qualify.
• Informational/Educational
  Information wants to be free, so let’s crowdsource it!
• Mashup
  An idea is nothing more or less than two existing ideas put together in a new way with an open API.
• Personal/Blog
  TMI, dude. TMI.
• Social/Community
  “See, it’s like Digg and LinkedIn, except we charge a subscription fee!”
• Student
  Like any other category, except the people working on the project eat only ramen.
• Video/Motion
  What if we tried to make something like those blue aliens in Avatar? I mean, why did we buy the flip cam if we’re not going to use it?
• Viral
  You didn’t just find it first, you created it. Congrats on making cubicle dwellers chuckle under their breath whenever they hear “taking one for the team”
• Best of Show
  Like Highlander, there can be only one.
• People’s Choice
  Testing the validity of democracy.
• 10 Year Award
  If Internet time were equivalent to real time, then the survival of this site over ten years is equivalent to the survival of cockroaches over the next millennia. Seriously, this is a new category this year in celebration of Webvisions tenth year. Submit any site that has been around for at least ten years, this category is for you.

Wouldn’t it be a kick if you get to walk away with a robot trophy?

Submit your site today or you wont be able to!

Don’t forget I have a special discount for my readers for WebVisions.

Late,
Gary Pool SEO

Today is the LAST Day to Get Your Submissions in for the WebVisionary Awards is a post stolen from the Search Engine Optimizician

Chris Horner Represents the USA, Oregon, Team RadioShack, and Lance Armstrong as well as it can be Done

Chris Makes Lance Armstrong, Team RadioShack, Oregon, and the USA Proud by doing something no other American was able to do, win the Tour of the Basque Country.

Chris started out the day 1 second behind Valverde the leader and ended up by winning the Tour by 7 seconds. Chris put in a Herculean effort in the 13.7 mile time trial with a time of 32:33:85 a full 7.197 seconds ahead of Valverde.

Congratulations Chris! Thanks for the exciting Tour of the Basque Country.
(Post from Search Engine Optimizician.)
Here are some Videos for you to re-live the excitement.

This is the final few minutes of the time trial at the Tour of the Basque Country in Spain. Chris Horner becomes the first American to win the title.

Chris Horner realizes his dream of winning the extra large pizza size beret. Chris takes the podium for the Tour of the Basque Country time trial.

Chris Horner may not be able to open a bottle of champagne but he did win the Tour of the Basque Country Spain. Chris from Team RadioShack takes 1st place in the yellow jersey on the podium.

What does this have to do with marketing?

RadioShack isn’t the only one who thinks it is important enough to sponsor a team.

Within the last 24 hours alone Google has indexed 57,400 pages that included the term “tour of basque country”.

What great publicity for Chris Horner, Lance Armstrong, RadioShack, Oregon, and the USA too!

Late,
Gary Pool SEO

Chris Horner Makes Lance Armstrong, Team RadioShack, Oregon, and the USA Proud is a post stolen from the Search Engine Optimizician

All I Wanted Was a Free Dog From Wienerschnitzel and I got Slapped by DGWB Advertising and Zoomerang

I got an email from Wienerschnitzel just the other day. I am on their “special” list so they promise to give me special deals.

So far I did get a free chili dog for signing up. Other than that my experience with the Wienerschnitzel email club has been a total disappointment.

Back to the story… This email said if I took some of my time and took their little survey I would get to print a free food coupon at the end of the survey. They also told me that my feedback was essential.

Well I had a little time and a free dog sounded good so I proceeded to follow the link in the email (see below).

Of course the site was filled with scripts that my “NoScript” thought was dangerous. I had to temporarly allow the scripts in order to take the survey. I answered the first question about my age and was allowed to proceed to the next. Well when I arrived at this screen I was confronted with a questions along the lines of “Is any one you are acquainted with have anything to do with marketing?” in many different formations. Guess what I answered? Duh! That’s what I do.

I was then slapped in the face with a screen trying to sell me the companies services.

I don’t know who at Wienerschnitzel chose this dgwb to do their marketing but they must be smokin’ something.

(Post from Search Engine Optimizician.)

What a great way to treat your email list Wienerschnitzel. I am opting out!

You have been invited to participate in a survey about potential new products for Wienerschnitzel. As a thank you, you will be able to print a free food coupon at the end of the survey. Your feedback is essential to our product development so please click the link below to begin the survey.

http://www.zoomerang.com/Survey/?p=U2EF45Z2N7ZS

Well that’s my story. Tell us yours?

Late,
Gary Pool SEO

Wienerschnitzel • Zoomerang • DGWB Advertising and Communications is a post stolen from the Search Engine Optimizician

Google, Verizon Wireless, and Motorola have Collaborated on a Winning Combination, droid the iDon’t Answer

I was watching the San Diego Charger game last night (if you can call that a game) when an ad came on that sent me to my computer. Now that is what I call marketing, an ad that takes me away from my beloved Chargers. The ad was for the droid. I have enclosed the short commercial near the bottom of the post for your viewing.

The theme of the ad, iDon’t, was a very effective long completion in the end zone against Apple’s iPhone.

The droid is a triple collaboration that includes Motorola, Verizon and Google. It looks a lot like the iPhone, and might possibly be as thin or thinner than the iPhone 3GS. It also has three major advantages over the iPhone; a slide out physical keyboard, it is not controlled by AT&T, and it is available from Verizon Wireless.
(Post from Search Engine Optimizician.)
I haven’t seen any official pictures of the droid, or anything else “officially” droid related other than a November release date (from July), but the folks over at Boy Genius Report did somehow manage to get a hands-on chance with the droid (see the modified picture below).

The iDon’t Ad

get widgetminimize

CrunchBase Information

Droid

Company:	Motorola
Website:	droiddoes.com

The Droid is an Android phone made by Motorola which will run on Verizon’s network. Rumored specs include a powerful OMAP3430 processor, 5 megapixel camera, slideout QWERTY keyboard and touch screen, all housed in a super-compact package and running Android 2.0.

Information provided by CrunchBase

It looks lot like a NOKIA 810.

I think want one!

Late,
Gary Pool

The iDon’t Answer – droid – Google, Verizon Wireless, and Motorola is a post stolen from the Search Engine Optimizician

Wednesday October 14th, 2009 as a Crowd Ascended Upon the Oregon Convention Center for Bravo Live …

I spent yesterday at Bravo, the premiere marketing event geared towards event planners. The star of the show has always been the food and beverages. Exhibiting again this year was the best catering Portland has to offer.

• Aarnegard’s Premiere Catering
• Crave Catering & Events
• De Angelo’s Catering
• Dippity Doodads Chocolate Fountain
• Elephant’s Delicatessen
• Espresso Arts Catering
• Espresso Elegance
• Gourmet Productions
• Helvetia Winery
• Ingallina’s Box Lunch
• Jo Foody’s Catering
• Maui Wowi
• Pacific Perks Coffee
• Phresh Organic Catering
• Portland Catering Company
• Simply Thyme Catering
• The Party Scoop

Some of my favorite food and beverages came from Crave Catering, Portland Catering Company, Espresso Arts Catering, and Maui Wowi. Some of these even let me come back for seconds.
(Post from Search Engine Optimizician.)
Go Green and sustainability were a theme at Bravo this year.

• Sustainable Catering Association
• Green Meetings Industry Council
• dwa Trade Show & Exposition Services
• Advantage Graphics
• PosterGarden
• Smart Meetings

Marketing

Marketing in the real world isn’t really all that different from marketing in the digital one. You still need precise language to describe your products and/or services, beautiful eye catching images and/or pictures, and most of all an actual product or service.

Some of the displays were breathtaking, others were elegant, some just functional, and for the most part they were a combination of all three.

Some of the people I enjoyed talking to at Bravo that weren’t exhibiting food were from:

• ecoShuttle
• Mittleman Jewish Community Center
• Holiday Inn (Wilsonville)
• The Lodge at Suttle Lake

There were also some very interesting products on display.

It was a great day and I enjoyed talking to every one.

Photo credits Shirley de Rose, Executive Director, Sustainable Catering Association.
When are you planning on getting your booth together?

Late,
Gary Pool

Marketing in the Real World: Bravo Marketing Outside the Digital World is a post stolen from the Search Engine Optimizician

An Internet Business Without a Website

I ran across this little tidbit of information today and I thought I’d share it with you, my readers.

Would you like to start a business on the Internet, and potentially earn THOUSANDS of dollars each MONTH, even BEFORE you have a website?

You just might want to read this post very carefully!

While most online businesses are fighting competition to position their websites at the top of Google, there’s a huge marketplace that doesn’t even require a website to sell content and with over 200 million users, and for the most part it’s being totally ignored.

In fact, this particular marketplace requires:

• no hosting fees
• no merchant account
• no PayPal account
• no customer service
• no search engine and no Google to fight competition
• no advertising required
• no worry about bandwith and servers crashing
• little to no start up costs

And a bunch more.

This has nothing to do with eBay.

So how big is this marketplace?

It’s estimated there are well over 200 million users that want to get their hands on your premium content.

iTunes Exposed is written by Scott Paton, the Dean of Blogonomics and Podology. He has been teaching how to use iTunes to build huge audiences for 5 years. He has over 300,000 subscriber and almost a million downloads of his content in different niches.

The past six months, he has devoted every waking moment to cracking the code on getting into iTunes and he reveals everything in iTunes Exposed.

PLUS he’s giving away an top secret interview he did with a company that paid out over $100 million to people like you and me who created content for them to sell on iTunes and Amazon! As far as I’m concerned, “iTunes Exposed” is a perfect 10, and I recommend you take a look at it right away.

And Scott’s currently backing “iTunes Exposed” with an iron-clad money back guarantee, so you can try out the profitable strategies for 60 days and prove to yourself that they really DO work and any WITHOUT risk!

I think it is definitely worth checking out, don’t you?

Interested in learning more? Click here now!

Interesting post from a SEO guy don’t you think?
Well not really marketing is still marketing and you are actually using the internet as the vehicle.

Late,
Gary Pool

iTunes Exposed is a post stolen from the Search Engine Optimizician

What’s the most important part of your blog post?

If you didn’t say, “The headline,” think about what made you click through to read this from your reader or twitter.

You probably arrived at my blog based on the power of the words in the headline.

This post was inspired by a great post from Remarkablogger, Michael Martine.

This could be the best video I’ve ever done in my life, but if the headline didn’t pull you in, would you be here watching it?

Here is the Video by Michael.

Here are some of the points he makes in the video.

Blog writing headlines

Magazine headlines are good inspirations for your headlines

Cosmo is a great inspiration for headlines.

Woman’s World is very Good for headlines.
Examples:

• “The 10 Minute Happiness Tricks”
• “Thrifty Dinners So Delicious No One Will Know They Are Cheap”
• “Discover the Beer Cure for Alzheimer’s and Insomnia”
• “Try This Lipstick to Look Years Younger”
• “Get More Good Luck, Try The Tricks Really Lucky People Know and Even Learn How To Even Beat A Bad Luck Streak”
• “How Coffee Can Save Your Life”
• “Find Money Savers Already in Your Wallet”
• “Your Not Dreaming Your Dog Can Read Your Mind”
• “The Walking Trick Health Gurus Love”

Take these ideas from a magazine and apply them to your blog headlines and/or even your posts.

You can swap out the words and make them fit your topics.

Michael also recommends you visit Brian Clark’s blog copyblogger for more in depth information on writing headlines.

Regardless of the information in your blog if the headline doesn’t pull readers in it doesn’t matter.

CONTENT may be KING but without a good HEADLINE bringing in visitors what difference does it make. The content is there to bring your visitors back the headline is there to bring them in.

Late,
Gary Pool

Blog Headlines Tricks The Pros Use in the Copywriting Market is a post stolen from the Search Engine Optimizician

Modern Advertising Methods

Increased Web Site Traffic

When you are ready to launch a new venture online a great way to drive targeted web site traffic to your website is by writing a good press release. When writing your press release it is important to keep a few things in mind that will avoid having your press release labeled as spammy or self promoting. Even though the press release is a form related to modern advertising methods it is important that it does not sound like advertising. A good press release should sound like a third party that has nothing to gain by the press release informing interested parties of a potentially interesting website or online business.

1. Keep in mind when writing a press release is that you want to convince the reader that you are providing valid, researched, information rather than presenting your opinion as fact. A good way to show the reader that the information contained in the press release is legitimate is to provide statistics. Hard numbers and facts will always help give the press release credibility. When you provide statistics be sure to stick to simple numbers that will help illustrate or back up statements made in the press release so that it will not be to confusing.
2. Make sure the press release is written in an compelling manner. Be engrossing even when you are presenting the facts. Write your press release in the same style as a news article or something that is going to be read for entertainment. A dull press release containing only facts and figures is not going to make interesting reading and will not create any buzz like a creative, entertaining press release would.
3. When writing your press release don’t constantly mention your URL or website name. Most press releases will have a contact area for media and that area for you to provide the relevant domain name. Mentioning the website domain name by providing the full URL once in the body of the press release is acceptable. Having the domain name present in the press release anymore than once will make the press release seem like a way to get free promotion and will be ignored by the people you want to read the press release.
4. Don’t stuff your press release with keywords or sales jargon. Remember, a press release is not supposed to be a sales pitch. A press release is designed to encourage journalists to develop articles on a subject. It is It is completely possible to promote yourself, your product, and your website without sounding like an snake oil sales person.

Internet Marketing or Advertising – Distributing Your Press Release

There are many services you can use to distribute your press release. Press release services range from free to how much do you want to pay.

Starting at only $375, Press-Release-Writing.com can distribute your press release to the targeted Channel(s) of your choice including top daily and national newspapers, top industry and segment publications, TV, Radio, and top online news sources. We have over 35,000 opt-in journalists (and growing), making our database of subscribers one of the largest available.

There are also some free services that work very well.

Free Press Release Marketing Service Online!
Best fit for your online marketing strategies. Small, medium or large sized enterprises. North America, Europe, or wherever of the world. Distribute your press release to news engines and search engines immediately!

Regardless of which method you choose to distribute it, if you have a poorly written press release you are throwing away either your time of your money.

Press Releases are the time tested modern advertising method.

Late,
Gary Pool

Modern Advertising Methods – How to Write a Press Release is a post stolen from the Search Engine Optimizician