What effect does the Yahoo! – bing marriage have on traffic?
I used 3 websites that have no similarities other than they are all established sites that have been around for quite some time and get organic traffic.
Age of the sites:
- 8 years
- 7 years
- 4 years
- Henderson, Nevada
- Eugene, Oregon
- San Antonio, Texas
Alexa Traffic Rank:
(Post from Search Engine Optimizician.)
The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Daily pageviews per user:
With all of that said let’s take a look at the stats.
There was a 17% increase in traffic from bing and a 42% increase in traffic from Yahoo!
There was a 9% drop in traffic from bing but a 29% increase in traffic from Yahoo!
There was a 32% increase in traffic from bing but a drop in traffic of 5% from Yahoo! One interesting fact about this site is while there was a 5% drop in visits from Yahoo! there was a 19% increase in pages per visit over the same time period. Does this mean that the bing search results are more relevant?
- 22% increase in search engine traffic from Yahoo!
- 9% increase in pages per visit from Yahoo!
- 13% increase in search engine traffic from bing
- 12% increase in pages per visit from
The 32% of the search market seems to be close these sites show the bing – Yahoo! search alliance to be bringing close to 30% of the organic search traffic to these sites.
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