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Yahoo! Bing Search Alliance Traffic Report

Posted • September 14, 2010 • Comments Off on Yahoo! Bing Search Alliance Traffic Report

Yahoo! Bing Search Alliance Traffic Report

What effect does the Yahoo! – bing marriage have on traffic?

bada bing - Yahoo!I ran the traffic stats from Google analytics for the 12 days prior to the change and the 12 days after the change. I compared the visitor stats from both Yahoo! and bing during this period.

I used 3 websites that have no similarities other than they are all established sites that have been around for quite some time and get organic traffic.
bing Yahoo! search guy
Age of the sites:

  • 8 years
  • 7 years
  • 4 years

Server Location:

  • Henderson, Nevada
  • Eugene, Oregon
  • San Antonio, Texas

Alexa Traffic Rank:

  • 162,947
  • 694,179
  • 1,661,606

(Post from Search Engine Optimizician.)

The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

Daily pageviews per user:

  • 9.80000
  • 6.00000
  • 4.30000

With all of that said let’s take a look at the stats.
 
visits from bingvisits from Yahoo!There was a 17% increase in traffic from bing and a 42% increase in traffic from Yahoo!
 
visits from bingvisits from Yahoo!There was a 9% drop in traffic from bing but a 29% increase in traffic from Yahoo!
 
visits from bingvisits from Yahoo!There was a 32% increase in traffic from bing but a drop in traffic of 5% from Yahoo! One interesting fact about this site is while there was a 5% drop in visits from Yahoo! there was a 19% increase in pages per visit over the same time period. Does this mean that the bing search results are more relevant?
 
Yahoo! Traffic:

  • 22% increase in search engine traffic from Yahoo!
  • 9% increase in pages per visit from Yahoo!

bing Traffic:

  • 13% increase in search engine traffic from bing
  • 12% increase in pages per visit from

Even with such a small sampling to this SEO it looks like the bing relevance factor is shining it’s light on Yahoo! results.

The 32% of the search market seems to be close these sites show the bing – Yahoo! search alliance to be bringing close to 30% of the organic search traffic to these sites.

Late,
Gary Pool SEO

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