Posted • August 17, 2010 • 4 Comments
Will these Bed Partners Help SEO?
As Bing and Yahoo! get ready to climb in bed together this week I find myself considering the effect this will have on the SEO world.
This is one of those rare occasions when I actually publish two posts the same day.
I received an email from the Microsoft adCenter this morning with the following statements.
This is an exciting week for Bing as we reach another major milestone in the Yahoo! and Microsoft Search Alliance. This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada.
After this organic transition is complete, Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada. You can take advantage of this traffic by using search engine optimization (SEO) to complement your search campaigns and boost the visibility of your business.
I find the statement “take advantage of this traffic by using search engine optimization (SEO)” very interesting. It appears that unlike Google the Bing Yahoo! alliance is going to embrace SEO.
Is this the Bing strategy to attack the Google giant’s SEO distain head on with acceptance of the SEO community?
Bing has already launched their own version of Webmaster Tools and they even offer up a page with the title “Search Engine Optimization for Bing“.
Bing’s SEO principles
SEO is fundamentally about creating websites that are good for people. The most basic advice we can give for achieving optimum rank for your site in Bing is to do the following:
- Develop great, original content (including well-implemented keywords) directed toward your intended audience
- Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
- Earn several, high-quality, authoritative inbound links
At least Bing is openly welcoming SEO unlike Google who tries to sweep it under the rug and deny its existence let alone it’s validity.
Will Bing be able to eat away at the hold Google has on searches? I use Bing as my personal search engine of choice and have been since their launch of the “decision engine”.
As time passes we will have more answers to these questions.
As you probably already know I am a Mac guy and Microsoft is well.. Microsoft. They do offer some great webmaster tools especially their web developer tool box but.. they only run on Doz Longhorn and above.
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