Google Loses Traffic Battle to Facebook for the First Time

Posted • March 20, 2010 • Comments Off

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The Battle over US Internet Supremacy Goes to Facebook as Google has to take the Back Seat for a Week

experian hitwise Google Loses Traffic Battle to Facebook for the First Time It has happened before but… Facebook beat out Google on individual days during the holidays but this time it is for a full week.

Information released from Experian Hitwise shows that Facebook won the traffic title from Google for an entire week.

Does this mean that Google’s evil empire is being defeated by the Social Rebellion? Has Facebook learned to use the “force” to help them defeat Google?

Here is a graph from Experian Hitwise that will show the battle.

(Post from Search Engine Optimizician.)

Hitwise Intelligence – Heather Dougherty – North America
Facebook Reaches Top Ranking in US
March 15, 2010

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.

What can be learned from the fact that people are visiting Facebook more than Google?

Is Google’s core business being a search engine in danger? Google is a search engine it is a tool, and one that works on getting better every day.

Facebook only search is designed to bring users to Facebook. Social networking is the new kid on the internet block. It is still riding the peak of the wave.

Facebook can now leverage those user visits to gain a controlling interest in the online ad-placement business. Google’s advertisers may begin to migrate to the higher traffic site.

The paid advertising on Google’s search results is their monetization. Can Facebook cut deep enough to draw Google blood?

Only time will tell.

Late,
Gary Pool SEO

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