Posted • March 8, 2010 • 2 Comments
How to Create Your Own Facebook Fan Page Step by Step
We are going to go through the steps to create a Facebook Fan Page.
The first thing you are going to need is a Facebook account. If you don’t have one yet you will need to sign up for one first.
Now that you have signed up… Just sign in and…
According to the Facebook Overview
A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.
By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.
In addition, Pages now have the flexibility of multiple customizable tabs previously exclusive to user profiles.
What you will need before you begin:
- A Fan Page Profile Picture
- A Name for your Fan Page
- Some Engaging Information for your Fan Page
Profile pictures on Facebook and Facebook Fan Pages can have a maximum size of 200×600 pixels. Facebook Pages do not allow background images like Twitter, Myspace, and other social media sites. You can take advantage of the full 200×600 allotted space to get your brand in front of your fans.
Name your Page
The name you give your Page is permanent, so make sure it’s the one your fans and customers will recognize and that it is one you are willing to live with.
Useful and engaging
You will need some info that will turn your Facebook fans into paying customers, and vice versa. Restaurants and bars can use detailed info like addresses and store hours. Bands can use songs and videos. Photos of what you are offering and hyperlinks to independent reviews will work well. Get what you’ve got, you can always add more later.
Now it’s time to get started.
Step 1: Pick a category and name.
This is probably your most important part of creating a Facebook Fan Page. Once you have chosen your category and name you will not be able to change either one of them. Choose carefully and wisely. Using your company name is not a bad idea.
Click “Create Page.”
Once you have chosen your category and name you will get a chance to link your Fan Page updates to your twitter account. This is not a bad idea. It will automatically post your Fan Page updates without any extra work on your part.
Step 2: Add a profile picture
Click “upload a picture” near the top and upload the graphic or photo that best represents your product. Make sure that your brand is clear even as a “thumbnail.”
(Post from Search Engine Optimizician.)
Next you will want to Install the Static FBML App and Add a Custom Tab.
Do a search for “static FBML” on Facebook (or just click this link), and click “Add to my Page” in the upper-left. A dialog pop-over will appear with a list of Pages you administer. Select the Page you want to customize by clicking the “Add to Page” button next to the Page, and when you click the button it will disappear from the list. Now click “Close”.
If you go view your Page now, you’ll notice when you click the “>>” tab there is now an “FBML” option in the drop-down. If you click on it, that tab appears in the list of tabs at the top, and you can drag it around. You’ll notice the tab is completely blank. You can now add some content to it.
To add content, click on “Edit Page” again on the left below your Page image. Go to the “FBML” subsection again, but this time click the “Edit” link. Now you’ll be taken to a very simple form with a “Box Title” field and an “FBML” field. This is your Canvas.
You can change the title of the tab. By default this tab gets called “FBML” when you add it. You’ll probably want to change the title of the tab depending on your purpose!
Now enter enter some content. The “FBML” field will take most basic HTML. You don’t need to include any ,, or tags, as the HTML you enter will only take the place of that whitespace you just saw. All the header stuff is taken care of for you. Play with it and see what you can do.
Step 3: Add information
Click “Add information to this Page” underneath the profile picture and enter your basic and detailed information. The fields available will depend on your Page type. The more details you add the more successful you will be.
Step 4: Make it rich and engaging
Just like your user profile, Pages have multiple tabs. The default tabs are a Wall tab, an Info tab, and a Boxes tab for application modules. You can devote entire tabs to several Facebook applications, like Photos, Reviews, and Discussion Board.
Step 5: Publish
Click the “publish this Page” link to share your Page the with world.
Step 6: Update Regularly
Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page will not only look like a profile, it will feel like one, and that will keep your fans returning.
Step 7: Stir and Repeat (Repeat Step 6)
You can also send some or all of your fans messages by clicking “Send an Update to Fans” in the upper-left of your Page (under the profile picture).
There you go step by step instructions to create a Facebook Fan Page.
Gary Pool SEO
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