Create Better email Newsletters – email Marketing Insider Information

Posted • March 23, 2010 • 1 Comment

email Marketing It’s Easy and You Can Even Try It for FREE! I Mean No Credit Card Free!

Today I attended a seminar by Ron Cates sponsored by Constant Contact at the Governor Hotel.

Over all this was a very rewarding seminar. I attended both the morning session and the afternoon session.

Shirley and I took our lunch break at the India House restaurant. Yumm… (warning website is all flash)

Ron was trying to convince us that email is more popular than any other form of communication. He isn’t reading the latest information available. With Facebook out drawing Google this month with weekly visits… Email is still popular and I use it but… There are other ways of communication today and some are more popular. While I don’t totally agree with Ron, I still believe email marketing is not dead, it is still a very effective way to market a product or service and I even use Constant Contact.

Ron’s sound system is having problems. The sound is going in and out. Good thing he has a very boisterous voice.
(Post from Search Engine Optimizician.)
Next we learned about how to build an email list.

• If you have a Brick and Mortar business, tell each of your visitors about your informative newsletter
• Ask the people you get business cards from if you can sign them up for your informative newsletter

Here is a good newsletter elevator speech:
“I do this really cool email newsletter. Would you like to receive it?”

The best way to improve sign-up rate is show them what they are going to get.

Use your archived newsletters as a marketing tool for your subscriptions.

Put the sign-up for your newsletter on your social media sites.

Strategy and Techniques

At the top of the email remind people why they are getting the newsletter.

• Setting objectives
• Collecting contact information
• Determining message format
• Creating a schedule
• Building professional communications
• Analyzing results
• Continuously refining your strategy

Tips for Better Emails:

• Sign and scan your first name for your newsletters
• Check your results and keep track of them
• 1 in 600,000,000 people will reply to scam/spam emails
• best day to send is Tuesday
• best times 10:30 AM and 1:30 PM
• You want maximum impact with minimum intrusion
• be an email ninja
• 60% of recipients decide whether or not to open an email by the from line
• 30% decide by the subject line
• 30-40 characters including punctuation and spaces for the title
• Tell what is in the email
• choose your best topic from the newsletter for the title
• Don’t deviate from your branding
• Make your images clickable

Ron has a site for email marketing information emailmarketingradio.com

There is a special Facebook widget to place email sign up on your page.

Constant Contact Specific Information

Constant Contact is going to have time zone support this year.

You should copy the 1st email as your template. Don’t copy your copies.

Turn on permission reminder.

“Please forward to 3 friends” put link up top.

Deliver-ability is number 1 with Constant Contact.

Visit returnpath.net and look up the Constant Contact deliver-ability rate.

Sign-up for a free 60 day Constant Contact account. You don’t even need a credit card. What do you have to loose?

Late,
Gary Pool SEO

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