Wienerschnitzel • Zoomerang • DGWB Advertising and Communications

Posted • February 19, 2010 • 1 Comment

All I Wanted Was a Free Dog From Wienerschnitzel and I got Slapped by DGWB Advertising and Zoomerang

I got an email from Wienerschnitzel just the other day. I am on their “special” list so they promise to give me special deals.

So far I did get a free chili dog for signing up. Other than that my experience with the Wienerschnitzel email club has been a total disappointment.

Back to the story… This email said if I took some of my time and took their little survey I would get to print a free food coupon at the end of the survey. They also told me that my feedback was essential.

Well I had a little time and a free dog sounded good so I proceeded to follow the link in the email (see below).

Of course the site was filled with scripts that my “NoScript” thought was dangerous. I had to temporarly allow the scripts in order to take the survey. I answered the first question about my age and was allowed to proceed to the next. Well when I arrived at this screen I was confronted with a questions along the lines of “Is any one you are acquainted with have anything to do with marketing?” in many different formations. Guess what I answered? Duh! That’s what I do.

I was then slapped in the face with a screen trying to sell me the companies services.

I don’t know who at Wienerschnitzel chose this dgwb to do their marketing but they must be smokin’ something.

(Post from Search Engine Optimizician.)

What a great way to treat your email list Wienerschnitzel. I am opting out!

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From:	research@dgwb.com
Subject:	Wienerschnitzel needs your feedback on new products!
Date:	February 18, 2010 5:40:31 PM PST
To:	gary@MYEMAILDOMAIN.COM
Reply-To:	research@dgwb.com

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You have been invited to participate in a survey about potential new products for Wienerschnitzel. As a thank you, you will be able to print a free food coupon at the end of the survey. Your feedback is essential to our product development so please click the link below to begin the survey.

http://www.zoomerang.com/Survey/?p=U2EF45Z2N7ZS

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A fine example of BAD email marketing.

Well that’s my story. Tell us yours?

Late,
Gary Pool SEO

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