Microsoft Yahoo Search Alliance – Evil Empire or Alliance from Star Wars

Posted • February 22, 2010 • Comments Off

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Microsoft / Yahoo – Search Alliance Will it be Referred to as the Evil Alliance or a Lethal Alliance for Google?

Lethal Alliance for Google Last Thursday I got an email from the Microsoft adCenter filling me in on some “new” information on the face of pay per click for the future.

I was presented me with the news that all of us in the business knew was bound to arrive. Microsoft and Yahoo are forming an alliance. Well the first thing that came to mind was the evil empire from the movie Star Wars. I thought for a minute and said no that moniker “the evil empire” belongs to Google. I know it is the “evil alliance” yeah, that’s what it reminds me of. It is hard for me to remember any alliance by 2 big players that actually benefited the little guy.

Here is the greeting from the email.

Dear gary,

Microsoft© and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. This milestone is an exciting step in our effort to give your business a time-saving and cost-efficient way to connect with a larger combined audience of potential customers.

So now we will have MicroHoo! the new unified search marketplace. Here is a sample of what the new logo might look like.

Microsoft and Yahoo! Logo

A powerful new choice in search is coming

The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results and help improve monetization for partners.

When the Yahoo! and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.

Yahoo! and Microsoft will each provide customer support to different advertiser segments: Yahoo!’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.

(Post from Search Engine Optimizician.)

The Search Alliance Marches On.

Microsoft like the Bill Gates original idea will take a small amount from many of the little guys. (when he sold his first operating system to IBM all he wants is a small licensing fee for each unit shipped) Yahoo will cater exclusively high volume advertisers, SEO and SEM agencies, and resellers. Where is the plus for us in this? Will this alliance by grouping the bidding arena just drive the cost of the ads for the little guy up?

Will this search alliance be lethal for Google? What will happen with the adwords bids there?

Will this search alliance actually benefit us the little guys? I don’t know like many things in life only time will tell.

Late,
Gary Pool SEO

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Category: Bing, Google, MSN, PPC, SEM, Search, Yahoo!
Tags: Google > Microsoft > PPC > Star Wars > Yahoo!

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@garypool

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