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PSU : Internet Marketing Conference : Social Media

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Internet Marketing Conference – Live from the Floor

Posted • December 7, 2009 • 10 Comments

gary pool Internet Marketing Conference   Live from the Floor

Internet Marketing Conference at Portland State University – The Phases of Social Media Integration & Adoption

internet marketing conference Internet Marketing Conference   Live from the FloorI will be blogging almost live from the floor of the Internet Marketing Conference at Portland State University. The pre-keynote from Bryan Rhoads of Intel is about to begin.

Bryan’s talk is titled “The Phases of Social Media Integration & Adoption”

With over five years of integrating social media into the marketing mix, Bryan Rhoads with the Intel Social Media Center of Excellence shares Intel’s learnings, pitfalls, and journey into social media adoption and integration as one of the world’s top brands. Rhoads moves beyond the “kool-aid” of social media rhetoric and looks at the business drivers of why corporations like Intel are making significant investments in social and digital marketing programs.

Here is a shot of the group eating their lunch before the keynote began.
(Post from Search Engine Optimizician.)
imc portland Internet Marketing Conference   Live from the Floor

The keynote is from Renny Gleeeson the Global Director of Interactive Strategies at Wieden+Kenedy. This keynote is actually on video from Helsinki. The room next door has already seen this while we were engaged by Bryan Rhoads’ presentation.
“Fail smarter and more often”

Live question and answer session via video feed. icon cool Internet Marketing Conference   Live from the Floor

renny Internet Marketing Conference   Live from the Floor

Todays’ Schedule

Time INTERNET MARKETING CONFERENCE SCHEDULE
11:30-12:00 PM Lunch
Noon-1:00 PM Conference Welcome and
Featured Speaker: Bryan Rhoads, Intel’s Digital Strategist

The Phases of Social Media Integration and Adoptation

1:00-1:50 PM Keynote Speaker: Renny Gleeson, Global Director of Interactive Strategies, Wieden+Kennedy
  Fundamentals
Track 1

Rm 1053
Keeping Current
Track 2

Rm 1054

On the Edge
Track 3

Rm 1051
Digital Mix
Track 4

Rm 1050c

2:00-3:20 PM Digital Marketing Strategy Fundamentals
Dennis Hahn, ID Branding
Digital Marketing Trends
Janet Lee Johnson, KC Distance Learning
Link Building for Search Engine Rankings
John McPhee, Anvil Media
Essentials of Social Media Marketing & Measuring ROI

Aaron Kahlow, OMS

Break
3:30-4:50 PM Content Strategy: The Missing Link to True Usability and an Effective Website
Paul Wille
Social Search
Social Media Club
Nate DiNiro
Bret Bernhoft

Aaron Hockley
Mike Mathews

Diverging Analytics Solution Landscape
Aaron Gray, Greater Returns
Museum of the City Project
International Case Study, Designing with CMS

Multimedia Prof Program
Instructor: Richard Appleyard

Break
5:00-6:20 PM Getting Started with Digital Advertising
David Smith, McClenahan Bruer
Creating Meaningful Experiences in the Mobile Space
Justin Spohn, Fight
New Media in a Convergence Culture Understanding Marketing in the YouTube Age
John Anthony Hartman, Feedia
Site Lab
SEMpdx
Kent Schnepp

Scott Orth
Blu Drobuschevich
Stanford Davis

Break
6:30-8:00 PM Fifth Floor Networking and Holiday Event (music, wine and hors d’oeuvres)

I plan on attending the “On the Edge” Track 3 today. I will be posting on each as close to live as possible.

Late,
Gary Pool

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