Internet Marketing Conference – Live from the Floor

Posted • December 7, 2009 • 10 Comments

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Internet Marketing Conference at Portland State University – The Phases of Social Media Integration & Adoption

I will be blogging almost live from the floor of the Internet Marketing Conference at Portland State University. The pre-keynote from Bryan Rhoads of Intel is about to begin.

Bryan’s talk is titled “The Phases of Social Media Integration & Adoption”

With over five years of integrating social media into the marketing mix, Bryan Rhoads with the Intel Social Media Center of Excellence shares Intel’s learnings, pitfalls, and journey into social media adoption and integration as one of the world’s top brands. Rhoads moves beyond the “kool-aid” of social media rhetoric and looks at the business drivers of why corporations like Intel are making significant investments in social and digital marketing programs.

Here is a shot of the group eating their lunch before the keynote began.
(Post from Search Engine Optimizician.)
Internet Marketing Conference Portland

The keynote is from Renny Gleeeson the Global Director of Interactive Strategies at Wieden+Kenedy. This keynote is actually on video from Helsinki. The room next door has already seen this while we were engaged by Bryan Rhoads’ presentation.
“Fail smarter and more often”

Live question and answer session via video feed.

Renny Live from Helsenki

Todays’ Schedule

Time	INTERNET MARKETING CONFERENCE SCHEDULE
11:30-12:00 PM	Lunch
Noon-1:00 PM	Conference Welcome and Featured Speaker: Bryan Rhoads, Intel’s Digital Strategist The Phases of Social Media Integration and Adoptation
1:00-1:50 PM	Keynote Speaker: Renny Gleeson, Global Director of Interactive Strategies, Wieden+Kennedy
	Fundamentals Track 1 Rm 1053	Keeping Current Track 2 Rm 1054	On the Edge Track 3 Rm 1051	Digital Mix Track 4 Rm 1050c
2:00-3:20 PM	Digital Marketing Strategy Fundamentals Dennis Hahn, ID Branding	Digital Marketing Trends Janet Lee Johnson, KC Distance Learning	Link Building for Search Engine Rankings John McPhee, Anvil Media	Essentials of Social Media Marketing & Measuring ROI Aaron Kahlow, OMS
Break
3:30-4:50 PM	Content Strategy: The Missing Link to True Usability and an Effective Website Paul Wille	Social Search Social Media Club Nate DiNiro Bret Bernhoft Aaron Hockley Mike Mathews	Diverging Analytics Solution Landscape Aaron Gray, Greater Returns	Museum of the City Project International Case Study, Designing with CMS Multimedia Prof Program Instructor: Richard Appleyard
Break
5:00-6:20 PM	Getting Started with Digital Advertising David Smith, McClenahan Bruer	Creating Meaningful Experiences in the Mobile Space Justin Spohn, Fight	New Media in a Convergence Culture Understanding Marketing in the YouTube Age John Anthony Hartman, Feedia	Site Lab SEMpdx Kent Schnepp Scott Orth Blu Drobuschevich Stanford Davis
Break
6:30-8:00 PM	Fifth Floor Networking and Holiday Event (music, wine and hors d’oeuvres)

I plan on attending the “On the Edge” Track 3 today. I will be posting on each as close to live as possible.

Late,
Gary Pool

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portland state university social media
PSU social media club
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digital marketing program PSU
Greg McMurtry Internet Marketer

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@garypool

Heading to Dutch Bros on MLK in Portland for some great coffee. about 1 day ago from Ping.fm
Heading out to the regular mo. BizNet noon meeting at the South Shore Clubhouse, 12221 No. Westshore Drive. Behind the Jantzen Beach Mall. about 1 day ago from Ping.fm
Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
Having a wonderful birthday lunch with my beautiful wife at Jakes Crawfish, downtown Portland. about 2 days ago from Ping.fm
Finally back at Best Baguette on Powell. Great sandwiches. Yummm*** about 2 days ago from Ping.fm
As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
Men In Black is still a really good movie. It doesnt matter how old it is. about 3 days ago from Ping.fm
From @Sphinn: Exorcist Found to Exorcise Seth Godin from This Blog http://sphinn.com/story/157787 about 4 days ago from Power Twitter
Chargers! That was a real whuppin! Saints look good. Chargers not so good! :-( about 5 days ago from TweetDeck
Same goes for a football game :-( @CHRISVOSS about 5 days ago from TweetDeck
You had better believe it. RT @CHRISVOSS: There are no more hours in a bad day than in a good one! Unknown about 5 days ago from TweetDeck