New Media, Convergence Culture, Understanding Marketing, YouTube

Posted • December 7, 2009 • Comments Off

New Media in a Convergence Culture Understanding Marketing in the YouTube Age – John Anthony Hartman

On the Edge – New Media in a Convergence Culture Understanding Marketing in the YouTube Age is the final offering of the series. John Hartman from Feedia is talking about Convergence Culture and Henry Jenkins.

“We are no longer defined by an individual screen.”

John is talking about Convergence Culture and Henry Jenkins.

(Post from Search Engine Optimizician.)

Hear the latest on how aspects of social media are moving brand marketing.

Topics include:

• Digital effect on brand in a remix culture
• Consumers as content creators and what viewers do with media properties they love and hate
• Philosophy of conversation and how “message” is a two-way street
• Platforms and technology that create New Interactive Media Beyond Linear Experiences (NIMBLE)
• Branded entertainment
• Risk-reward of freeing brand, and creating a media plan that works in a “reputation economy”
• Transmedia campaigns and how cross-platform tactics elevate brand and generate greater ROI

We are watching a video of Henry Jenkins on Convergence Culture.

It’s not just YouTube there many video aggregators out there including hulu.

Viral is an outcome NOT a strategy!

Pink Glove Dance

Mitch Turpen is explaining the process of this viral video and what has happened as a result of the “Pink Glove Dance”.

Creative Commons has now taken the place of the Copyright ©.

John is telling us about @PeggyOlson and Carri Bugbee.

John is now discussing the fake part of the internet and how somethings went wrong as well as right.

Mentos & Diet Coke

Many companies are picking up on the social media guidelines.

What it means to be a brand has gone beyond anything close to what is has been in the past. The brand now actually becomes a social space.

Lovemarks and Reputation
If you screw up stand up and take the credit and your medicine.

Video is actually becoming more interactive check out Viddler.

Branded Entertainment…

Late,
Gary Pool

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