Link Building for Search Engine Rankings – Internet Marketing Conference

Posted • December 7, 2009 • 2 Comments

Link Building for Search Engine Rankings – John McPhee, Anvil Media

On the Edge – Link Building for Search Engine Ranking is the first of the Track 3 series.

Kent Schnepp from EngineWorks is introducing John McPhee of Anvil Media.

(Post from Search Engine Optimizician.)

Much of your success at getting top rankings for targeted keyword phrases relies on getting good inbound links. Getting inbound links isn’t easy and the techniques have changed since you may have started optimizing your site presence. Learn what makes a good inbound link, how to perform competitor reconnaissance, and create content that will get tons of links!

Content, Code, and Credibility.

• Keep your content tight and link to all scripts and files possible.
• Text links are best you can also use image links.
• Conductor is a site Anvil uses for linking.
• Why are links important?
• Links build trust with the search engines and build credibility with your users.
• Increases traffic.

What makes a Strong Inbound Link?

• Trust and Credibility.
• Inbound link balancing act.
• PageRank-TrustRank

Topical Relevance of Linking Site.

• You will want you links coming from industry specific sites.
• Know what keywords you want to use and where you want to use them.
• Use your anchor text to link to relevant pages.

You Can Find Good .gov, .edu, and .org, as well as .com and .net links:

• Official city/state sites
• Better Business Bureau
• Universities
• Directories
• Industry-specific sites

Building a Link Development Strategy

• Determine Strategy
• Foundation
• Build base
• Build top

Client & Competitor Analysis

• PageRank Distribution
• Percent of No Follow
• Top Level Domain Distribution
• Inbound Link Distribution
• Anchor Text Analysis

Great Tools for Link Analysis

• LinkDiagnosis
• SEO SpyGlass
• Google webmaster tools

Building Links Through Outreach

• Link Baiting
• Blogger Outreach
• Article Spinning
• Partner and Paid Linking

If you wanted the details you should have been here.

Late,
Gary Pool

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