SEO Blog > PPC – Google AdWords May Be Taking Credit For Organic Sales

PPC – Google AdWords May Be Taking Credit For Organic Sales

Posted • October 19, 2009 • 2 Comments

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Is Google AdWords taking credit for your organically generated search result sales?

The Google AdWords Blog has announced that Google is now showing you “View-through conversions” in your AdWords console. When someone visits a page that contains your ad but does not click on it, yet still buys within a 30 day window after visiting a page displaying your ad. Google AdWords will take credit for the sale.

Google has added a column to your dashboard in your PPC account. When hovered over it shows the following information.
view through conversions PPC Google AdWords May Be Taking Credit For Organic Sales

PPC

So is Google AdWords taking credit for my organic results?

If you are running a search only AdWords campaign the answer is emphatically no!

If you are running a content campaign the answer is possibly.

OK here is the scenario:
You sell baby shower games. A potential customer (we will call Bobbi) is doing some research on the internet and visits a blog with one of your adds that happens to be talking about baby shower games. After reading this article on baby bingo games Bobbi visits a few more blogs that don’t have AdWords ads. Bobbi learns enough about baby shower games so she decides to purchase one. Bobbi opens her favorite search engine Bing and does a search for baby bingo. Your baby shower supplies site comes up in the top of the list and Bobbi visits your site and purchases baby bingo and other baby shower products. Google will now report a “View-through conversion”.

In this case Google AdWords will have actually taken credit for a sale even though it was actually the result of a Bing search.
(Post from Search Engine Optimizician.)
According to Google AdWords Help:

View-through conversion tracking provides you with additional information related to the value of your display campaigns on the Google Content Network. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, a display ad on one of the sites on the Google Content Network.

You can use View-through conversion tracking to better measure return on investment (ROI) for your display campaigns and optimize your campaigns based on how users are responding to your display ads.

Here are some key benefits of using View-through conversion tracking:

You can determine the best places (or sites) to advertise to maximize overall conversions. The reporting data can be used to understand which sites work well for display oriented placement-targeted campaigns.

You can optimize your campaign performance based on how users are responding to your display ads, even if they don’t click.

If there is a content ad click preceding the conversion, the conversion is treated as a click-conversion. View-through conversions are tracked through the AdSense cookie and they’re only reported for display ads on the Google Content Network.

Important note: View-through conversions are not reported for search campaigns or for text creatives in content campaigns.
You need to have conversion tracking implemented in order to get View-through conversion statistics. Google Analytics goals aren’t compatible with View-through conversion reporting.

Anything to look better eh!

Late,
Gary Pool

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2 Responses to “PPC – Google AdWords May Be Taking Credit For Organic Sales”

Tweets that mention PPC : Google AdWords : Organic : Search Engine Optimizician -- Topsy.com
October 19th, 2009 @ 8:08 pm

[...] This post was mentioned on Twitter by Gary Pool, Gary Pool. Gary Pool said: …."Google AdWords has actually taken credit for a sale even though it was actually the result of a Bing search." http://ping.fm/71JXf [...]
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October 20th, 2009 @ 1:18 am

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