Marketing in the Real World: Bravo Marketing Outside the Digital World

Posted • October 15, 2009 • 1 Comment

Wednesday October 14th, 2009 as a Crowd Ascended Upon the Oregon Convention Center for Bravo Live …

I spent yesterday at Bravo, the premiere marketing event geared towards event planners. The star of the show has always been the food and beverages. Exhibiting again this year was the best catering Portland has to offer.

• Aarnegard’s Premiere Catering
• Crave Catering & Events
• De Angelo’s Catering
• Dippity Doodads Chocolate Fountain
• Elephant’s Delicatessen
• Espresso Arts Catering
• Espresso Elegance
• Gourmet Productions
• Helvetia Winery
• Ingallina’s Box Lunch
• Jo Foody’s Catering
• Maui Wowi
• Pacific Perks Coffee
• Phresh Organic Catering
• Portland Catering Company
• Simply Thyme Catering
• The Party Scoop

Some of my favorite food and beverages came from Crave Catering, Portland Catering Company, Espresso Arts Catering, and Maui Wowi. Some of these even let me come back for seconds.
(Post from Search Engine Optimizician.)
Go Green and sustainability were a theme at Bravo this year.

• Sustainable Catering Association
• Green Meetings Industry Council
• dwa Trade Show & Exposition Services
• Advantage Graphics
• PosterGarden
• Smart Meetings

Marketing

Marketing in the real world isn’t really all that different from marketing in the digital one. You still need precise language to describe your products and/or services, beautiful eye catching images and/or pictures, and most of all an actual product or service.

Some of the displays were breathtaking, others were elegant, some just functional, and for the most part they were a combination of all three.

Some of the people I enjoyed talking to at Bravo that weren’t exhibiting food were from:

• ecoShuttle
• Mittleman Jewish Community Center
• Holiday Inn (Wilsonville)
• The Lodge at Suttle Lake

There were also some very interesting products on display.

It was a great day and I enjoyed talking to every one.

Photo credits Shirley de Rose, Executive Director, Sustainable Catering Association.
When are you planning on getting your booth together?

Late,
Gary Pool

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