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Internet Strategy and the Law – Why DO we care?

Posted • July 26, 2009 • Comments Off

internet-strategy-and-the-law-why-do-we-care

History, Current State & Future of the Corporate Internet Strategist Role – John P. Tomaszewski

John Tomaszewski
John P. Tomaszewski, Esq.
Vice President of Legal, Policy, and Compliance
TRUSTe

(Post from Search Engine Optimizician.)

Internet Strategy & the Law – A Landscape

Why DO we care?
ISF Summit logo Internet Strategy and the Law Why DO we care?

Strategy is a broad concept

  • enable business not just solve an immediate problem
  • cuts across disciplines
  • requires holistic view

Policy Issues – Globalization

  • who controls “the internet”?
  • do we really care
  • access points are changing
  • mobile internet
  • location based services
  • ubiquitous computing
  • interoperability
  • business isn’t local anymore
  • out/co-sourcing uses a lot of IT

Policy Issues – Standards

  • multiple efforts around standardization
  • global efforts around standardization

What is being standardized?

  • access to data
  • access to services
  • anti-SPAM
  • DNS services
  • security
  • privacy
  • dispute resolution
  • jurisdiction

Policy Issues – Standardization

Standards Bodies

US Government

  • NIST
  • Department of Commerce
  • FTC

International Bodies

  • ICANN
  • ITU
  • OECD
  • APEC
  • EU Regulator Bodies
  • United Nations (e.g. UNCITRAL)

Self-Regulatory Organization (“SRO”)

If you can access it. It is a deemed a transfer.

Self Regulation

FTC Support

  • regulators support industry efforts at self regulation
  • current efforts aren’t enough

Elements of Effective Self Regulation

  • independence
  • transparency
  • objectivity
  • resilience
  • relevance

Other Jurisdictions are looking to this as well

  • APEC
  • EU

Not all SRO’s are equal.

Legal Topics – eCommerce

Business Models Changing

  • data portability & cloud computing
  • behavioral targeting
  • content management (UGC)
  • portals/aggregators (3rd party data)

Information is now same as cash

Government Intervention

  • on-line contracting
  • consumer protection
  • illegal activity (i.e. gambling)

Business Operations

  • document retention requirements
  • governmental reporting
  • critical infrastructure protections
  • litigation protections

Legal Topics – Privacy

Definition has changed

  • used to be “right to be let alone”
  • Now a bit different – the right to control use
  • not just personally identifiable information anymore

Data Portability

  • enabling technologies (cloud computing)
  • use and monetization of the data
  • who’s data is it anyway

Legal Topics – Legislation

  • Twitter Facebook Updates, et al
  • Privacy
  • Security

What is the next “BIG THING”?

  • Data Portability
  • micropayments
  • crowdsourcing

Late,
Gary Pool

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