SEO, Search Engines, Twitter, and Search Engine Ranking

Posted • June 22, 2009 • Comments Off

SMX Advanced 2009 Seattle – SEO Track – SEO Ranking Factors In 2009 Marty Weintraub

Post from Search Engine Optimizician.

On and off-the-page factors that influence web search, what remains useful and what new signals are growing in importance. [Part 3 of 3]

Marty Weintraub
President aimClear

Marty is an avid blogger and has written about the industry for aimClearBlog, SearchEngineLand & SearchEngineWatch. 2008 speaking engagements include SEMpdx Searchfest (Portland), SES New York, SMX Advanced, SES Toronto & SMX Local/Mobile. The “keyword” in Marty”s presentation is “ATTAINABLE“.

Attainable SEO: Page Strength & SERPs Difficulty

• Good SEOs worried about attainability since around 1996
• Easy to deduce ranking factors
• In the “Good Old Days” it was like stealing

Before You Start

• Understanding page strength & SERPs competitiveness
• Advise every SEO process
• Internal linking, tags, internal site linking
• Inventory your choices

What important keywords can your page rank for?
Be realistic.
Cool API’s will soon handle the crudeness of state of the art.
It doesn’t matter if you rank well on keyword phrases no one searches for.
WebmasterCentral is cool but it doesn’t give you any critical SEO data.
We are sitting at the dawn of “Next-Generation” tools that will allow us transparency in our research.
We will be able to measure raw external link strength and internal distribution data.
One of the best tools available for this type information is Linkscape from SEOmoz.

Black Box is NOT the New Color Black
Dear Yahoo & Google We KNOW the DoFollow Links Now Dude.

Tools can deliver almost all known and suspected SEO ranking factors

• Majestic SEO
• WayBack Machine
• WhoIs
• Alexa
• Hitwise
• Compete
• Social Media For FireFox
• Twitter Search
• etc…

“Here’s How Ya’ Do It”

• Search Target Keyword Un‐personalized
• Paste first 3 organic search results into spreadsheet
• Grab page correlation attributes
• Compare the page to ranking pages in SERPS on a grid

The big question is is technology making our job as a SEO harder or easier?
My answer is neither, just more complex.
With more complex searchers come more complex searches, more complex search engines, and more complex search engine ranking you will need more complex research tools.
It doesn’t look like it will get any simpler either, even though every day there is a new advertised program that will do your work for you.

Late,
Gary Pool

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