Google To Change Search Engine Ranking Algorithm

Posted • May 9, 2009 • Comments Off

Google Combats BlackHat Techniques with a Search Engine Ranking Algorithm Change!

Rumor has it that Google is going to be making changes to their search ranking algorithm. This change is said to be implemented to help combat the outpouring of links leading to malicious web pages at the top of some of Google’s search results, according to an inside source at Google.

During the past few months, blackhat SEOs have been using techniques to manipulate the search rankings. When this first began, their results were marginally successful at following Google Trends to find hot search queries and elevating their newly created targeted web page. But after just a short period of time, the blackhats appear to have become extremely effective.

A Googler speaking on condition of anonymity told WebProNews a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn’t see it “nearly as often.”

One report from security company PandaLabs identified over a million links targeting malicious web pages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like “1989 Nissan Pickup Truck Engine Check Light Troubleshooting”, for example, only appears on attack sites set up by spammers, which explains why Google returns so many attack sites in response to this query and ones similar in nature.

Google’s response appears to be a statement about just how difficult it is to provide fresh, timely search results while combating spammers simultaneously.

Google cannot and does not control for content appearing on the web as a whole, and historically their famous algorithm has performed better than any of the others at weeding out spammy web pages and malicious results. But that was when the web was young and slow moving. With the speed of the increase of information and its availability on the web… You fill in the blanks.

Google as usual didn’t have a comment on the “link velocity” ranking factor that has been thrown around by the SEOs. Search engine optimization experts have coined “link velocity” as the speed at which organic links appear as a possible important influence.

Late,
Gary Pool

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