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Digital Strategist • Gary Pool SEO

LinkedIn – Twitter – Blog – Facebook – Flickr

Posted • April 3, 2009 • Comments Off

linkedin-twitter-blog-facebook-flickr

The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy

web20 LinkedIn Twitter Blog Facebook FlickrVignette

It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of your long-term communications objectives.

Gerardo DadaGerardo Dada (Vignette)

Best practices and ideas

Social Media trilogy

  • building a social media strategy
  • building a community
  • success in social media

Cluetrain Manifesto, 1999
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies.

Why

  • low cost marketing
  • we have to do it
  • getting traction

secret sauce
blogs
visitors

Only 12% call it successful

2007 Why?
2008 Try
2009 Embrace

Social Media Trilogy

building a social media strategy

  • You don’t build a social media strategy it is a tool
  • marketing
  • corporate communications & PR
  • customer support
  • human resources
  • knowledge management
  • product development

Social media is not about a blog

People are looking for the answers and they don’t care how the information is delivered just that the get the information they want.

    Customer Expectations for the web
  • personal
  • multichannel
  • social
  • immersive

building a community

  • You can’t create a community
  • you can foster a community
  • participate in a community
    • fish where the fish are
  • communities vs tools
    • Professional
      • LinkedIn is just a tool
      • twitter
      • xing
      • plaxo
      • tripit
      • naymz
    • personal
      • facebook
      • twitter
      • flickr
      • genoom
    • gamer

What is a community? = A group of like minded people that interact with each other about the topics they care about.

  • Understand what people are saying.
  • Content is King! The challenge is to unlock the value of your content.
  • It is about a rich and engaging social experience.

Success in social media

  • You can’t succeed it is about the people.
  • Dev Patanik, Wired to Care

Social media is a new way of engaging and interaction customers, Partners, and employees supported by technology You can’t fool customers any more! This requires a mind-shift in a new culture

  • transparency and authenticity
  • participation, listening, and acting
  • quantity and quality of information

tweets, posts, and blogs

    5 steps to success
  • Get people on board
  • Develop a strategy
  • Clear goals and metrics
  • Resourcing
  • Promotion

Have the community balance it self. Marketing has led social media deployments But now IT is jumping in

What is next > Consolidation

Late,
Gary Pool


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