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Live from the Floor at SearchFest 2009

Posted • March 10, 2009 • Comments Off

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Danny Sullivan is the Pope of Search. – Adam Audette – Audette Media

I called it last year when Danny Sullivan bought his first Macintosh computer.

This year Danny is giving the keynote at SearchFest 2009.

Danny Sullivan Buys a Mac

The next thing you know Danny will be attending SEMpdx SearchFest ‘09.

danny sullivan Live from the Floor at SearchFest 2009 Danny is taking the podium. His mic isn’t working. Danny is using the hand-held mic.

Danny is a West Coast boy so he knows where Portland is. He was surprised there are so many search marketers here. Danny didn’t know Portland was a small town he thinks Portland has an inferiority complex.

SEM umbrella:

SEO: generating unpaid traffic from search
Paid Search / PPC: generating taffic from paid listings
SEM: Combination of both

Originally getting fraffic search but now includes:

Link building
Conversational / social marketing
Conversion analysis
Usability

We are Online Marketers.

SEM is not SEO!

Don’t be a CRAP hat!
Even if it works and everyone else is doing it, it is still crap.
Just say no and tell everyone else to say NO!

Danny no longer is in the trenches actively building a SEO business he is reporting on it.

Hype Cycle Curve

Mobile Robots
Peak of inflated expectations
Twitter
Slope of enlightenment
Unicorns

SMM+SEO=Wonder Twins!
Social media is important to search marketing

Social Branding

Social News
Social Bookmarking – low branding
Social Networking – Facebook low traffic, branding…
Social Knowledge – medium traffic
Social Sharing – medium traffic, high traffic, high demand

Search Engine Chart
Google owns the web!
Yahoo and MSN are welcome to try.

No Google Killers but there are other areas where Google isn’t the king.
Twitter Search being the example. No ads currently available but there are…

Killerette Opportunities
Urbanspoon, Yelp, Eventful & more
Googleettes
YouTube, Blogsearch…

Danny’s Main Takeaway

There is more than Google Web Search Out There!

Late,
Gary Pool

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Category: SEM, SEO
Tags: SEM > SEMpdx > SEO

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@garypool

Heading to Dutch Bros on MLK in Portland for some great coffee. about 1 day ago from Ping.fm
Heading out to the regular mo. BizNet noon meeting at the South Shore Clubhouse, 12221 No. Westshore Drive. Behind the Jantzen Beach Mall. about 1 day ago from Ping.fm
Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
Having a wonderful birthday lunch with my beautiful wife at Jakes Crawfish, downtown Portland. about 2 days ago from Ping.fm
Finally back at Best Baguette on Powell. Great sandwiches. Yummm*** about 2 days ago from Ping.fm
As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
Men In Black is still a really good movie. It doesnt matter how old it is. about 3 days ago from Ping.fm
From @Sphinn: Exorcist Found to Exorcise Seth Godin from This Blog http://sphinn.com/story/157787 about 4 days ago from Power Twitter
Chargers! That was a real whuppin! Saints look good. Chargers not so good! :-( about 5 days ago from TweetDeck
Same goes for a football game :-( @CHRISVOSS about 5 days ago from TweetDeck
You had better believe it. RT @CHRISVOSS: There are no more hours in a bad day than in a good one! Unknown about 5 days ago from TweetDeck