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What is Killing Your Google Rankings and What You Can Do About It!

Posted • March 12, 2009 • Comments Off

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Technical – On-Site Insight! Technical SEO Advice from the Pros

Technical SEO

Moderator: Sean McMahon – EngineWorks

Sean McMahon is President and Chief Executive Officer at EngineWorks, Inc.

Sean is also a founding Director of SEMpdx, an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.

Aaron Kahlow – Online Marketing Summit & BusinessOL

Aaron Kahlow Most people start thinking how to make money right now.
Most people don’t understand the world of search but they really need to wake up to the alarm not just hit the snooze button.

Top 10 – with Ray Catfich Comstock

Duplicate content destroyer rel= canonical
Domain choice www.
Cookie it not session IDs
No Old School JavaScript use css dropdowns
Flash and Java Upgrades
Page has importance rel=nofollow
301 please
Site Map 2 ways xml & html
5 or less
Check it twice

Susan Moskwa – Google

Susan Moskwa “Too many slides and too much coffee”

URL issues

Avoid maverick coding practices
Remove user-specific details from URLs
Optimize dynamic URLs
Rein in infinite spaces
Disallow actions Googlebot can’t perform

Get your preferred URLs indexed
Get feedback in Webmaster Tools
Webmaster Central

Vanessa Fox – Nine by Blue

Vanessa is the one responsible for us having Google Webmaster Central.

Diagnosing Search Issues

Vanessa Fox Problems with ranking or traffic

Identify Problems

sudden traffic drops
not getting traffic where you expect
Content in SERPs does not look appealing
Customers have bad click-through experience

Male Sure It’s a Problem

Toolbar PageRank drop
Number of indexed pages drop
Indexation ratio change
Make sure you are looking at the right data.
Traffic drop – is it a indexing problem or a ranking problem?

janeandrobot.com

Crawl Time Issues

Indexing Issues
Submit your xml sitemap

If you submit your xml sitemaps in categories you can get some interesting information.

What really matters – CONVERSION

Late,
Gary Pool

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Category: Code, Google, SEO
Tags: Google > Google Rankings > HTML > SEO

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@garypool

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Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
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As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
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