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Search Engine Optimizician

What is Killing Your Google Rankings and What You Can Do About It!

Posted • March 12, 2009 • Comments Off

hand globe What is Killing Your Google Rankings and What You Can Do About It!

Technical – On-Site Insight! Technical SEO Advice from the Pros

technical seo What is Killing Your Google Rankings and What You Can Do About It!

Moderator: Sean McMahon – EngineWorks

Sean McMahon is President and Chief Executive Officer at EngineWorks, Inc.

Sean is also a founding Director of SEMpdx, an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.

Aaron Kahlow – Online Marketing Summit & BusinessOL

aaron kahlow What is Killing Your Google Rankings and What You Can Do About It!Most people start thinking how to make money right now.
Most people don’t understand the world of search but they really need to wake up to the alarm not just hit the snooze button.

Top 10 – with Ray Catfich Comstock

  • Duplicate content destroyer rel= canonical
  • Domain choice www.
  • Cookie it not session IDs
  • No Old School JavaScript use css dropdowns
  • Flash and Java Upgrades
  • Page has importance rel=nofollow
  • 301 please
  • Site Map 2 ways xml & html
  • 5 or less
  • Check it twice

Susan Moskwa – Google

susan moskwa What is Killing Your Google Rankings and What You Can Do About It!“Too many slides and too much coffee”

URL issues

  • Avoid maverick coding practices
  • Remove user-specific details from URLs
  • Optimize dynamic URLs
  • Rein in infinite spaces
  • Disallow actions Googlebot can’t perform
  • Get your preferred URLs indexed
  • Get feedback in Webmaster Tools
  • Webmaster Central

Vanessa Fox – Nine by Blue

Vanessa is the one responsible for us having Google Webmaster Central.

Diagnosing Search Issues

vanessa fox What is Killing Your Google Rankings and What You Can Do About It!Problems with ranking or traffic

Identify Problems

  • sudden traffic drops
  • not getting traffic where you expect
  • Content in SERPs does not look appealing
  • Customers have bad click-through experience

Male Sure It’s a Problem

  • Toolbar PageRank drop
  • Number of indexed pages drop
  • Indexation ratio change
  • Make sure you are looking at the right data.
  • Traffic drop – is it a indexing problem or a ranking problem?

janeandrobot.com

Crawl Time Issues

  • Indexing Issues
  • Submit your xml sitemap

If you submit your xml sitemaps in categories you can get some interesting information.

What really matters – CONVERSION

Late,
Gary Pool


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