How to SEO Your Blog – SearchFest 2009

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Copywriting for SEO on Your Blog

Well I did make my first major decision of the SearchFest day I choose to attend the Blogging, Copywriting, and SEO Session in the big room. I didn’t even have to change seats after Danny Sullivan’s inspiring keynote.

Blogging, Copywriting, and SEO

Blogging, Copywriting, and SEO
Moderator: Scott Hendison – Search Commander, Inc.

Scott Hendison is the CEO of Search Commander, Inc. and a search engine expert. Scott is a former Portland computer & software retailer that built his Portland computer repair business with Pay-per-Click and organic search engine optimization.

Here are my notes as taken, with a little formatting thrown in.

Stoney deGeyter – Pole Position

Who is your market? – What are they interested in? – What are the needs?

Who it is you want to attract? You need to speak to them on their level.

Have a good pick-up line!
How do you capture the audience and bring them into the website?

Use headings, use pictures

Give more than they came for via Links

Rebecca Kelley – SEOmoz

7 Blogging Myths

The Black, The White and Everything In-Between

Blogging is a Link Magnet!

Blogging is a great way to attract links

Content is King

Dofollow Blogs = Easy Link Building
You dirty spammer

List of dofollow blogs

It’s List or Bust

Don’t Over think it
Let your heart lean and you follow with your posts.

It’s Your Blog, Do Whatchoo Wanna Do

Your Website Needs a Blog – But you need to maintain it.

Heather Lloyd Martin – SuccessWorks

Marsha Brady Syndrome

Make your site dateable
You can… In just 7 easy steps!

Rethink your approach

Keyword research…

Title structure

Give your copy an update check

Let your personality shine through
Pages need personality

Ask for what you want
CALL TO ACTION on every page!

Well there you have it. I did choose to go to the blogging session. It was a great session and I am glad I chose to improve my blog.

Late,
Gary Pool

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