How to SEO Your Blog – SearchFest 2009

Posted • March 11, 2009 • Comments Off

First time visiting Search Engine Optimizician? You might want to subscribe to the RSS feed for updates on this topic.

Copywriting for SEO on Your Blog

Well I did make my first major decision of the SearchFest day I choose to attend the Blogging, Copywriting, and SEO Session in the big room. I didn’t even have to change seats after Danny Sullivan’s inspiring keynote.

Blogging, Copywriting, and SEO

Blogging, Copywriting, and SEO
Moderator: Scott Hendison – Search Commander, Inc.

Scott Hendison is the CEO of Search Commander, Inc. and a search engine expert. Scott is a former Portland computer & software retailer that built his Portland computer repair business with Pay-per-Click and organic search engine optimization.

Here are my notes as taken, with a little formatting thrown in.

Stoney deGeyter – Pole Position

Who is your market? – What are they interested in? – What are the needs?

Who it is you want to attract? You need to speak to them on their level.

Keyword research
How to hit the broad topics
Topical concepts

Have a good pick-up line!
How do you capture the audience and bring them into the website?

Compelling opening

Speak the language
Scannable
Bullet points
Bolds and italics

Use headings, use pictures

Be really easy on the eyes (Anglina Jolie)
Make the content more than just a book
Formatting counts

Keep them interested
Appeal to their needs
Ask questions
Inform

Give more than they came for via Links

Do it right and do it again
Proof and rewrite
Integrate keywords
No stuffing
Need value, desire

Rebecca Kelley – SEOmoz

7 Blogging Myths

The Black, The White and Everything In-Between

Blogging is a Link Magnet!

Blogging is a great way to attract links

Crap is crap
Great content can lead to links

Content is King

If you blog it they will link
Good content doesn’t magically spread
don’t be afraid..

Dofollow Blogs = Easy Link Building
You dirty spammer

List of dofollow blogs

It’s List or Bust

This presentation is a list
causation does not = correlation
Diversify your content

Blog When it’s Convenient
Blogging takes consistency
viral content on empty blog is suspicious

Look for Content on Google Trends
Social Media Searches
SEOmoz PopularSearches
SEOmoz Blogscape

Don’t Over think it
Let your heart lean and you follow with your posts.

It’s Your Blog, Do Whatchoo Wanna Do

Your Website Needs a Blog – But you need to maintain it.

Heather Lloyd Martin – SuccessWorks

Marsha Brady Syndrome

Make your site dateable
You can… In just 7 easy steps!

Rethink your approach

Tailor your blog to the economy.
Will your “old” approach work in today’s economy?
Rethink your benefit statements – are they still valid?
Go where the action is

Keyword research…

2-3 keyword phrases per page ignore keyword density
Consider if you have good copy
Grab their attention

Title structure

60-75 characters including spaces
include main key phrase/s in title
Always stay current – Always

Give your copy an update check

press pages
conference/events
product
old articles that are obviously out dated

Let your personality shine through
Pages need personality

Ask for what you want
CALL TO ACTION on every page!

Don’t lower your writing standards
Enjoy ultimate success
folded listings

Well there you have it. I did choose to go to the blogging session. It was a great session and I am glad I chose to improve my blog.

Late,
Gary Pool

Copy and paste this code into your website to create a link to this page.

Don't keep it to your self share this post with others

Category: Blog, Computers, SEM, SEO, Software
Tags: Blogs > Copywriting > SEO

Comments

Comments are closed.

@garypool

Heading to Dutch Bros on MLK in Portland for some great coffee. about 1 day ago from Ping.fm
Heading out to the regular mo. BizNet noon meeting at the South Shore Clubhouse, 12221 No. Westshore Drive. Behind the Jantzen Beach Mall. about 1 day ago from Ping.fm
Bing and Yahoo! Conjugate http://ping.fm/4KlD9 about 1 day ago from Ping.fm
Having a wonderful birthday lunch with my beautiful wife at Jakes Crawfish, downtown Portland. about 2 days ago from Ping.fm
Finally back at Best Baguette on Powell. Great sandwiches. Yummm*** about 2 days ago from Ping.fm
As Bing and Yahoo! get ready to climb in bed together what effect this will have on SEO. http://www.seopdx.com/blog/?p=5279 about 3 days ago from API
Men In Black is still a really good movie. It doesnt matter how old it is. about 3 days ago from Ping.fm
From @Sphinn: Exorcist Found to Exorcise Seth Godin from This Blog http://sphinn.com/story/157787 about 4 days ago from Power Twitter
Chargers! That was a real whuppin! Saints look good. Chargers not so good! :-( about 5 days ago from TweetDeck
Same goes for a football game :-( @CHRISVOSS about 5 days ago from TweetDeck
You had better believe it. RT @CHRISVOSS: There are no more hours in a bad day than in a good one! Unknown about 5 days ago from TweetDeck