How to SEO Your Blog – SearchFest 2009
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Copywriting for SEO on Your Blog
Well I did make my first major decision of the SearchFest day I choose to attend the Blogging, Copywriting, and SEO Session in the big room. I didn’t even have to change seats after Danny Sullivan’s inspiring keynote.
Blogging, Copywriting, and SEO
Moderator: Scott Hendison – Search Commander, Inc.
Scott Hendison is the CEO of Search Commander, Inc. and a search engine expert. Scott is a former Portland computer & software retailer that built his Portland computer repair business with Pay-per-Click and organic search engine optimization.
Here are my notes as taken, with a little formatting thrown in.
Stoney deGeyter – Pole Position
Who is your market? – What are they interested in? – What are the needs?
Who it is you want to attract? You need to speak to them on their level.
- Keyword research
- How to hit the broad topics
- Topical concepts
Have a good pick-up line!
How do you capture the audience and bring them into the website?
- Compelling opening
Speak the language
Scannable
Bullet points
Bolds and italics
Use headings, use pictures
- Be really easy on the eyes (Anglina Jolie)
- Make the content more than just a book
- Formatting counts
- Keep them interested
- Appeal to their needs
- Ask questions
- Inform
Give more than they came for via Links
- Do it right and do it again
- Proof and rewrite
- Integrate keywords
- No stuffing
- Need value, desire
Rebecca Kelley – SEOmoz
7 Blogging Myths
The Black, The White and Everything In-Between
Blogging is a Link Magnet!
Blogging is a great way to attract links
- Crap is crap
- Great content can lead to links
Content is King
- If you blog it they will link
- Good content doesn’t magically spread
- don’t be afraid..
Dofollow Blogs = Easy Link Building
You dirty spammer
List of dofollow blogs
It’s List or Bust
- This presentation is a list
- causation does not = correlation
- Diversify your content
- Blog When it’s Convenient
- Blogging takes consistency
- viral content on empty blog is suspicious
- Look for Content on Google Trends
- Social Media Searches
- SEOmoz PopularSearches
- SEOmoz Blogscape
Don’t Over think it
Let your heart lean and you follow with your posts.
It’s Your Blog, Do Whatchoo Wanna Do
Your Website Needs a Blog – But you need to maintain it.
Heather Lloyd Martin – SuccessWorks
Marsha Brady Syndrome
Make your site dateable
You can… In just 7 easy steps!
Rethink your approach
- Tailor your blog to the economy.
- Will your “old” approach work in today’s economy?
- Rethink your benefit statements – are they still valid?
- Go where the action is
Keyword research…
- 2-3 keyword phrases per page ignore keyword density
- Consider if you have good copy
- Grab their attention
Title structure
- 60-75 characters including spaces
- include main key phrase/s in title
- Always stay current – Always
Give your copy an update check
- press pages
- conference/events
- product
- old articles that are obviously out dated
Let your personality shine through
Pages need personality
Ask for what you want
CALL TO ACTION on every page!
- Don’t lower your writing standards
- Enjoy ultimate success
- folded listings
Well there you have it. I did choose to go to the blogging session. It was a great session and I am glad I chose to improve my blog.
Late,
Gary Pool
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