Alexa to help track your Web popularity or how do you Measure up?

Posted • February 23, 2009 • Comments Off

Alexa

I’m not talking about the Alexa Nikolas Gallery or even Alexa Vega in a bikini. I am talking about Alexa a California-based subsidiary company now owned by Amazon.com. they are best known for operating a web site that provides open information on web traffic.

Back in September 2008 my Alexa ranking was over 500,000. It was at that time I decided to make a concerted effort to raise my (or actually lower, the lower the number the better) my Alexa ranking. I set my sights on 200,000 and as of the 20th of February I broke the barrier.

Sitting at 198,901 I have revised my goal at five digits or 99,999 if you prefer. So I decided to share some of my findings with you.

Alexa Ranking Tool

Alexa is a powerful tool that is used to rank web site traffic. By using it you can find out how your web site traffic stands against any of your competitors. This is an extremely accurate freely available tool.

Why is traffic important you ask? Here are what some of the SEO experts are saying.

Eric Enge – If your visits are low compared to similarly placed competition, this may be detrimental, and certainly will be so in a big way in the future.

Aaron Wall – Usage data is one sign of quality. If a site lacks that it may need to make up for that with other signs of quality.

Will Critchlow – I believe this will be the big change in our industry – the increase of this kind of effect.

Here are some Screenshots of the comparisons I ran using the free services offered by Alexa comparing SearchCommander.com, SEOmoz.com, and SearchEngineOptimizationPortland.com:



Interesting stats from the top 1,000,000 sites in Alexa’s rankings:

• 194118 – searchengineoptimizationportland.com
• 197255 – searchcommander.com
• 277291 – seomoz.com

You notice I didn’t try to take on SEOmoz.org!

I did have some trouble getting any of the Alexa widgets to work but little Alexa badges seem to be working fine.

Late,
Gary Pool

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