Lance Armstrong Returns to Cycling – Arnold Schwarzenegger at Tour of California
Posted • February 16, 2009 • Comments Off
Lance Armstrong
Lance Armstrong returned to competitive cycling this weekend at the Amgen Tour of California. Lance is holding his own at fifth in the overall standings as day 3 begins. Lance’s teammate Levi Leipheimer last years champion is holding at second.
Floyd Landis didn’t have a very good day and dropped from the chase group and finished quite a distance back in the middle of the peloton.
Fabian Canchellara won the Prologue but dropped out during stage 1. Francisco Mancebo from Rock Racing won stage 1.
Arnold Schwarzenegger
Arnold Schwarzenegger was at the event and praised Lance for his efforts. Arnold granted an interview to Versus the station televising the event. Versus is hosting the interview on their website.

Tour of California
The Tour of California Is being televised by Versus. I have included a schedule for your convience.
| Tour of California TV Schedule | ||
| Date | Time | Event |
| 2/14/2009 | 5:00 pm – 7:00 pm | Tour of California |
| 2/14/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/15/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/15/2009 | 6:00 pm – 8:00 pm | Tour of California |
| 2/15/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/16/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/16/2009 | 12:30 pm – 3:30 pm | Tour of California |
| 2/16/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/17/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/17/2009 | 5:00 pm – 7:00 pm | Tour of California |
| 2/17/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/18/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/18/2009 | 4:00 pm – 6:30 pm | Tour of California |
| 2/18/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/19/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/19/2009 | 4:00 pm – 6:30 pm | Tour of California |
| 2/19/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/20/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/20/2009 | 4:00 pm – 6:00 pm | Tour of California |
| 2/20/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/21/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/21/2009 | 5:00 pm – 7:00 pm | Tour of California |
| 2/21/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/22/2009 | 2:00 am – 3:00 am | Tour of California |
| 2/22/2009 | 5:00 pm – 7:00 pm | Tour of California |
| 2/22/2009 | 11:00 pm – 12:00 am | Tour of California |
| 2/23/2009 | 2:00 am – 3:00 am | Tour of California |
So what does this have to do with marketing you ask?
Lance Armstrong is my picture of what white hat marketing is all about.
If you will watch the Arnold Schwarzenegger interview you will see what I am talking about.
Late,
Gary Pool
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