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Digital Strategist • Gary Pool SEO

Google, Search Engine Rankings, Keywords, and Low Hanging Fruit.

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Google Fruit

While doing some intense research for keywords a while back I came across some very low hanging fruit. There was a keyword phrase that really pertained to my products and services and it was ripe for the picking. It looked to me like I could rank well in Google with this set of keywords.

Google, MSN, LiveSearch, a Lesson in Image Search

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Stefan Weitz gives us a lesson in Image Search

Stefan WeitzStefan Weitz demonstrates some really interesting features in the LiveSearch image search with his own brand of humor.

This is an interesting and informative video. If you do image searches of any kind the information here will save you more time than you’ll spend watching this video.

The twitter Marketing Pyramid

the-twitter-marketing-pyramid

It has finally happened to social networking and using twitter marketing.

Alexa to help track your Web popularity or how do you Measure up?

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Alexa

I’m not talking about the Alexa Nikolas Gallery or even Alexa Vega in a bikini. I am talking about Alexa a California-based subsidiary company now owned by Amazon.com. they are best known for operating a web site that provides open information on web traffic.Alexa

WordPress – What is a Blog without Plugins?

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WordPress

The software that blogs run on is the key to the presentation and features available. There are a multitude of different applications available, all with their own respective pros and cons. It is not very surprising that close to half of the Top 100 blogs run on customized software. When it comes to out of the box blog software WordPress is still the most popular.

With the Help of Yelp you can Put a Black Hat on your Internet Marketing

yelp black hat internet marketeersDo you use Yelp?

Is Yelp offering Black Hat Marketing?

Yelp is being accused of black hat marketing.

In a recent article in the East Bay Express Kathleen Richards had an article about how Yelp was offering to remove or “hide” your not so favorable reviews for only $299 per month.

How to use the Black Hat SEO Mindset – Video By Matt Cutts from Google

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So you didn’t attend the Web 2.0 Summit in San Francisco?
Don’t fret this is valuable informative video will get you caught up and is well worth your investment of time. Matt’s video is also being touted as being of interest to all levels of SEOs.

PPC Web Spy Gets a FaceLift and an Update

ppc-web-spy-gets-a-facelift-and-an-update ppc-web-spy-gets-a-facelift-and-an-update

As I discussed PPC Web Spy in my post “Spy on your Competitor’s PPC Keywords“ this little free SpyWare application is a great tool. The look, feel, and use of this application is much better. PPC Web Spy allows you to spy on your competitors Google AdWords campaign. If you haven’t checked it out yet you can do it now.

Marketing the Tour of California with Lance Armstrong

marketing-the-tour-of-california-with-lance-armstrong marketing-the-tour-of-california-with-lance-armstrong

Levi Leipheimer digs deep and closes the gap on the breakaway. He ends the day wearing the coveted yellow jersey of the race leader. Levi launched a well-timed attack and took 2nd on the Tour of California’s stage 2 at the finish line in Santa Cruz.

Lance Armstrong Returns to Cycling – Arnold Schwarzenegger at Tour of California

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Lance Armstrong

Lance Armstrong returned to competitive cycling this weekend at the Amgen Tour of California. Lance is holding his own at fifth in the overall standings as day 3 begins. Lance’s teammate Levi Leipheimer last years champion is holding at second.

SEOs Help Develop the Human Brain

seos-help-develop-the-human-brain seos-help-develop-the-human-brain

According to a study at UCLA searching the internet increases brain function. As part of our job as a SEO is to help make content easier to find. We also help in the development of content directed towards specific information. This content is designed to be not only user friendly but search friendly as well. It is therefore my contention that we are also responsible, at least in some way, for a portion of the internet searches. Therefore it must follow that we must also be included in the credit for any benefits derived from our efforts. ;-)

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