Keyword Research: Does it make a difference to Google, Yahoo, and MSN?

Posted • January 10, 2009 • Comments Off

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The Importance of Keyword Research

I contend that keyword research is the KEY to not only ranking in Google, Yahoo, and MSN (Live Search) but is critical in getting visitors and readers to your web site or blog.

By implementing keyword research during the writing of my blog posts I have increased my unique visitors from less than 500 per day last November to over 900 daily unique visits so far this month.

That’s an increase of over 414 unique visitors per day in only 40 days.

Let’s take a look at some terms based around the terms web, website, and web site.

Information supplied by Nichebot. My choice for keyword research.

Keyword	100-day count	Predicted daily count	Competition	KEI	Ratio

web design	7,673	11,070	268,000,000	0.22	34927.67
web site design	4,325	6,240	228,000,000	0.08	52716.76
website design	3,145	4,537	166,000,000	0.06	52782.19

web hosting	7,014	10,120	147,000,000	0.33	20958.08
web site hosting	3,321	4,791	58,400,000	0.19	17585.06
website hosting	1,357	1,957	43,700,000	0.04	32203.39

web	6,361	9,177	3,730,000,000	0.28	23109.57
website	3,124	4,507	1,520,000,000	0.01	486555.7
web site	2,221	3,204	818,000,000	1.36	1634.4

web site designer	1,749	2,523	232,000,000	0.01	132647.23
web designers	695	1,002	21,500,000	0.02	30935.25
web designer	539	777	35,500,000	0.01	65862.71
website designer	129	186	260,000,000	0	2015503.9

As you can see from the above chart in most cases web is the preferred term over web site and website.

web design

With a predicted daily search count of 11,070 web design is the most popular of the terms we are going to examine. Web site design is only 56.3% as popular and website design is 40.9% as popular as web design and 72.7% as popular as web site design.

web hosting

Web hosting comes in second with a 10,120 predicted daily search count and web site hosting has only 47.3% popularity. Website hosting the least of the three carries only 19.3% as predicted searches as web hosting and is only 40.8% as popular as web site hosting.

web

Third in line is web with a predicted 9,177 daily searches. The term web site has only 34.9% as many predicted searches as web and 71% as popular as website.

web site designer

Our final term for this keyword research is web site designer with a daily predicted search total of 2,523. Web designers comes in second with 39.7% as many searches. The next term web designer has only 30.7% as many as web site designer and 77.5% as many as its plural. bringing up the rear is website designer with a meager 7.3% as many predicted searches as web site designer, 18.6% as many as web designers, and 23.9% as many as web designer.

So what does all this really mean?

Given all the factors in the in the above table it doesn’t mean everything but It does start heading us in the right direction. If we know what search terms the searchers are actually entering into the little search box for Google, Yahoo, MSN, and the other search engines we can use the terms that people are actually looking for.

If you call yourself a “website designer” rather than a “web site designer” you are shooting at a daily target of 186 searchers as compared to a much larger number 2,523.

Why don’t I just use all the terms web site designer, web designers, web designer, and website designer?

Using too many would just water down the value of the keywords that will actually give you value.

So I am supposed to only use the most popular seared terms for my keywords?

The most popular is not necessarily the best keyword for value. The use of the rest of the information in the table is a topic for another post.

Late,
Gary Pool

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