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Digital Strategist • Gary Pool SEO

Google finally dumps the anemic lower case “g” as their favicon

Posted • January 19, 2009 • Comments Off

google-finally-dumps-the-anemic-lower-case-g-as-their-favicon

Have you noticed Google’s new favicon?

Google Launches New Favicon.

When Google Traded in their trusty recognizable upper case “G” favicon
Original Google Favicon
for their “new” lower case “g”
Google g favicon
I began to use “google” instead of “Google” in my writings. I thought this was an example of just wanting to change for change sake, and it was.

Google finally woke up and changed from the anemic “g”.
Why did they make the change? Google has said in the past that the redesigned “g” favicon reflected a “Simple, Playful & Unique Brand.”
So has that changed? Could it possibly be that they changed it because some people really didn’t like the lower case “g” favicon?

For one, I am glad to say goodbye to the lower case “g”. Whether or not I think that the new favicon is any better…
New Google favicon
Maybe I t will grow on me.

Blogoscoped actually reported the new Google favicon change first. The commentary can read here on Techmeme.

The new favicon is from the Google contest.
Google blog
Here is the story straight from Google.

Back in June, we rolled out a new favicon — the small icon that greets you when you access Google on your URL bar or your bookmarks list — and we encouraged our users to submit their ideas for this important piece of Google branding. We were impressed by the volume of submissions we received, and today we are happy to introduce a new Google favicon inspired by those submissions by our users. While the final icon is a reinterpretation of one contest submission, it draws on design elements and ideas from many of them…

While I’m sure we will update it again, we also hope our new favicon inspired by Andre is a warm, colorful beacon to Google on your browser tabs and bookmarks. A big thank you to Andre, Hadi, Lucian, and Yusuf, as well as all of the other people who helped us define our new look in a uniquely user-driven way!

The winner was André Resende, a computer science undergraduate student at the University of Campinas in Brazil.

Google favicon AndreAndré Resende

Here are the honorable mentions that were on the same page:

favicon HadiHadi Onur Demirsoy

favicon LucianLucian E. Marin

favicon FusufYusuf Sevgen

Same page? It looks like they were in the same room!

All this fuss over a little little windows ico file. Well it is Google after all.

Late,
Gary Pool

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