Modern Advertising Methods – How to Write a Press Release

Posted • December 6, 2008 • Comments Off

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Modern Advertising Methods

Increased Web Site Traffic

When you are ready to launch a new venture online a great way to drive targeted web site traffic to your website is by writing a good press release. When writing your press release it is important to keep a few things in mind that will avoid having your press release labeled as spammy or self promoting. Even though the press release is a form related to modern advertising methods it is important that it does not sound like advertising. A good press release should sound like a third party that has nothing to gain by the press release informing interested parties of a potentially interesting website or online business.

Keep in mind when writing a press release is that you want to convince the reader that you are providing valid, researched, information rather than presenting your opinion as fact. A good way to show the reader that the information contained in the press release is legitimate is to provide statistics. Hard numbers and facts will always help give the press release credibility. When you provide statistics be sure to stick to simple numbers that will help illustrate or back up statements made in the press release so that it will not be to confusing.
Make sure the press release is written in an compelling manner. Be engrossing even when you are presenting the facts. Write your press release in the same style as a news article or something that is going to be read for entertainment. A dull press release containing only facts and figures is not going to make interesting reading and will not create any buzz like a creative, entertaining press release would.
When writing your press release don’t constantly mention your URL or website name. Most press releases will have a contact area for media and that area for you to provide the relevant domain name. Mentioning the website domain name by providing the full URL once in the body of the press release is acceptable. Having the domain name present in the press release anymore than once will make the press release seem like a way to get free promotion and will be ignored by the people you want to read the press release.
Don’t stuff your press release with keywords or sales jargon. Remember, a press release is not supposed to be a sales pitch. A press release is designed to encourage journalists to develop articles on a subject. It is It is completely possible to promote yourself, your product, and your website without sounding like an snake oil sales person.

Internet Marketing or Advertising – Distributing Your Press Release

There are many services you can use to distribute your press release. Press release services range from free to how much do you want to pay.

Starting at only $375, Press-Release-Writing.com can distribute your press release to the targeted Channel(s) of your choice including top daily and national newspapers, top industry and segment publications, TV, Radio, and top online news sources. We have over 35,000 opt-in journalists (and growing), making our database of subscribers one of the largest available.

There are also some free services that work very well.

Free Press Release Marketing Service Online!
Best fit for your online marketing strategies. Small, medium or large sized enterprises. North America, Europe, or wherever of the world. Distribute your press release to news engines and search engines immediately!

Regardless of which method you choose to distribute it, if you have a poorly written press release you are throwing away either your time of your money.

Press Releases are the time tested modern advertising method.

Late,
Gary Pool

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