Nike Shoes | Bill Bowerman | Embroidery Machines
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Jay Meschter – Nike Flywire
Nike is one of those companies that gets design and make environments that are conducive to design.
Nike History from pre-birth
- Bill Bowerman
- Went to cobbler to get new shoes made
- Couldn’t get anyone interested in this new shoe – this is where Phil came into the picture
- experimented with track surfaces in his back yard
- relay team down to New Zealand
- made soles with his wife’s waffle iron

Stealth fighter
- interest was in combating MIGs and dodging missiles
Charles Ames
- Bent wood furniture.
Nike Shoes
- totally new shoe design
- Design efficiency
Bridges – stone vs. steel
shoes – new materials
Nike gold shoe – at its threshold – Michael Johnson was probably the only one that could run in it. 112 grams
- woven materials
- aligning and reducing fibers
- using embroidery machine to build shoes
- actually had to brake machine to make it work
- stringed sandal
- first runnable prototype
- kevlar and lycra
- how it all anchors to the laces it critical
- the embroidery machine is like a printer – really different than the status quo in the shoe industry
- vectrain?
- carbon fiber
Every Millimeter Counts
Victory Track Spike 92 grams
- ultra light weight
- strong
- highly stable
- mobile
- exceptional
- comfort
Made more products with this technology
- training
- tennis
- badmittion
- basketball
Late,
Gary Pool
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