Future Technology | Convergence

Posted • September 5, 2008 • Comments Off

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InVerge Day 1 My Presentation Notes: A Lot of Information to be Gleaned

When worlds collide – Online worlds meet real world products

Andy Mooney, Chairman, Disney Consumer Products, The Walt Disney Company

and

Chris Heatherly, VP/GM, Disney Electronics; CTO, Disney Toys, The Walt Disney Company

Club Penguin –
Pixie Hollow – Pixie Pass – Clickables

Lessons Learned :

balance between paid and non paid
discrete play – different values for different off line purchases
compelling toys – toys must be able to stand alone without online
mass customization – make custom t-shirts, car bodies, doll faces
viral marketing –

Toymorrow the future of fun

Both were exceptional readers.;-)

Media Business Trends In The Age of Convergence: What Happens Next…And How You Should Prepare

Tony Uphoff, CEO, TechWeb

The web has changed everything – first TV and then the internet

Web 2.0 is the read write web (as opposed to read only)

Tony’s presentation was so riveting I didn’t take very many notes.

Why 2008 changes everything (in mobile tech)

speaker Raven Zachary Future Technology | Convergence Raven Zachary, Principal, raven.me: iPhone intelligence

Jesus Phone (you really had to be there)

Why 2008 changes everything?

persistence
mobile web
application distribution

Defining a new class of technology

Immersive, Collaborative and Sentient Spaces: The Coming Revolution in Destination Entertainment

Ed Lantz, immersive art & entertainment expert, President & CTO, Vortex Immersion Media, Founder & Chair of Harmony Channel

Digital Media Delivery
– new displays

The experience is no longer inside the box
The eyes and ears are the…

Transformative Media

Very interesting a virtual party dome…

Channel Explosion: How Convergence Morphed PR into a Marketing Superhero

Erin Holland, GM & EVP, Portland, Edelman

PR hasn’t changed just the tools have.

It is PR that is best equipped to handle the new convergence of media.

Erin even showed us her true nerd by putting on glasses with the nose bridge taped.

Social Everything, Everywhere, All-the-time

Scott Kveton, Chairman, OpenID Foundation, VP of Open Platforms, Vidoop

Social Everything, Everywhere, All-the-time

Clay Shirky
cognitive surplus
LOLcats even purchased FAIL Blog

Twitter – realtime communication

We are social beings

“All about niches bitches”
System-centric value
Social networking is just a feature

From system-centric to citizen-centric

Stage setting

Open Standards

Late,
Gary Pool

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