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Creative | Creative Gimping | WIFI Hotspots | Cre8Con

Posted • September 7, 2008 • Comments Off

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Cre8Con 2008 – The Portland Creative Conference – What a Show!

This years revitalization of The Portland Creative Conference (Cre8Con) stayed true to its predecessor. The original Portland Creative Conference was a full immersion into the spirit of creativity where extraordinarily talented people came to share personal insights into the creative process.

Brian Van’t Hul – Laika

Cocktail napkin technology
Mike Kelley is kind of crap
Director doesn’t always know what they want
Show as a whole
Balance out the day to day shooting
Stop Motion

When he was 8 the light went on, special effects require many different people doing many different things.
There is a guy blowing the smoke – there is a guy shaking the monster
Special effects is a big team effort – an award has 8 names on it and should have 300.
You need to know how did they do it 50 years ago when they didn’t have all these toys we have today?

It all comes down to film making.
What if this was my film and I was doing it in my garage?
It doesn’t always take a lot of money and or technology to solve the problem.

The miniature sets will expand contract and move around depending on the time of year and the weather. Lots of questions and challenges during the day.

We were treated to a long presentation of a prerelease advance trailer and extra scenes of Coraline. WOW! A few weeks left to shoot.

You just need to have a really reckless passion for what it is what you want to do.
Don’t let anyone tell what to do. Use your imagination and go your own way.

This isn’t one of the Best WIFI Hotspots in town

The WIFI on in the theatre SUCKS!!!

Cre8Con is missing the Social Media buzz potential of a conference by not having working WIFI. They will just have to wait for the post event blogging.

What happens to a dream differed?

This WIFI still SUCKS!!! OK I’m done Ranting, no tweets today. It’s still a great conference.

Jelly Helm – The Bomb Master – Widen+Kennedy

bomb Creative | Creative Gimping | WIFI Hotspots | Cre8Con

Willy Wonka – slide and references
Just tell what you know to be true
Degree in graphic design from Louisville
What is an art director job?
Met with creative director and said “I want a job as an art director I don’t want to work my way up.”
Went to portfolio center. Loved it! – Graduated in 5 quarters
You have to create stuff to solve problems.
Went to Martin agency didn’t make any money but worked his ass off.
Don’t worry about money it will come.
Came to Portland to be a judge in ’92 at Widen+Kennedy
Recruited to Widen+Kennedy
Specialized in Nike at Widen+Kennedy
Jelly and Stacy won the Super-bowl competition at Widen+Kennedy
Don’t read BOOKS
Quit advertising in ’96
Asked to join new Advertising School model in Richmond.
What would advertising look like if it stood for something better?
Moved out to Portland with child.
Getting offers from Widen+Kennedy to be a creative director
Wanted to only work with Sustainability brands and projects
Began school with 12 students 1/3 tuition 2/3 clients (best experiences he had at Widen+Kennedy)
Collaborative efforts
Became Creative Director at Widen+Kennedy – 12 students to 388 employees in one decision

Jelly loves stories and story telling

A brand is a story that expands our self-story

The advertising business is really going through some changes.
We have a LongTail society today so it is really hard to reach the masses.
There is no longer any control over your brand – brand management
It’s a different world out there and we don’t know how it works.
So what does it take to create a really successful brand today?
What is the future of the 21st century brands?
21st century brands are not built through advertising

We are growth-seeking creatures
spiral dynamics Creative | Creative Gimping | WIFI Hotspots | Cre8Con

Spiral dynamics integral
21st century brands encourage and enable us to experience our fulfill humanity
What will a growth minded non stuff based culture look like?

Jen Modarelli – Principal – White Horse

Also an accountant

Interactive Design
What is really behind the curtain?

Key team members
process of creating excellent interactive design

Location
feed creative juices

booze bridge

Creative environment is really about the team

Interactive design

Client
account executive
product manager
designers
user experience architects
engineers

Adam Gallardo – Dark Horse Comics

Creative Process

where do you get your ideas?
should ask how do you get your ideas
- hard work
- flashes of religion like inspiration

didn’t read comics as a kid

bribe on a road trip
for staying home sick

comics never entered into his creative process

Creative Process is really a problem solving process

change one element of story and see how it changes the whole story
where are the return of the jedi infinities?
- they were waiting for good stories on the subject
- had conversation with Davy Estrada
- sat at home on sofa running story through his head
- didn’t write any thing down
- went to Randy Stradly asked to pitch story idea
- C3PO knocked out of scene and gets killed…
  - Randy said write up one page pitch
  - weeks passed
- Randy one day when Adam was passing office said when are you going to write that story

If you get a road block you just use problem solving to move on to the next step.
You don’t need a problem to surface you can create your own and run from there.

100g1 t Creative | Creative Gimping | WIFI Hotspots | Cre8Con

100 Girls came from:

what is not out there that I would like to read

SIFI Comics
Keep a notebook

part of your problem solving kit

14440 Creative | Creative Gimping | WIFI Hotspots | Cre8Con

Gear School – Harry Potter meets mobile soup gun

Grassi High – Harry Potter meets mobile soup gun

Dave likes characters but not the action

editor asked him to make an action piece out of the story

Hard Work – Flashes of Inspiration

driving
in the shower

Flashes of Inspiration

Can’t force these moments
cultivate them
- read everything
  - novels
  - mysteries
  - history
  - …

As a creator of fiction he has no primary documents or text

every text is a primary text

Your work has to be seen as original

worst critique is that it is unoriginal

Event Replay with On Your Feet

on your feet Creative | Creative Gimping | WIFI Hotspots | Cre8Con Fantastic 10 minute satire of the entire day’s conference.
This creation just couldn’t be conveyed with words, you would just have had to be there or maybe there is a video… Steve … Anyone?