Convergence | Marketing | Branding
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Convergence Marketing: Where Brand and Direct Combine to Deliver Sustainable Brand with Unprecedented Profits
Richard Rosen, originator and chief architect of the Brand-Interaction Marketing & Advertising method, author of upcoming book Convergence Marketing
The brand is NOT the most important thing the relationship to the brand is.
Empathy is the key to loyalty
New model for a new day
What do you want your customer to do next?
It’s not about features and benefits
What is it going to take to get you to interact with me?
The power of finance
Disciplines are converging
Copy image offer
4th dimension
Simply put, Brand-Interaction builds a relationship with the customer sooner using less budget. It also builds loyalty, creates dialogue, and respects the individual throughout the entire sales cycle.
Late,
Gary Pool
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