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Digital Strategist • Gary Pool SEO

Convergence | Marketing | Branding

Posted • September 6, 2008 • Comments Off

Convergence Marketing: Where Brand and Direct Combine to Deliver Sustainable Brand with Unprecedented Profits

Richard RosenRichard Rosen, originator and chief architect of the Brand-Interaction Marketing & Advertising method, author of upcoming book Convergence Marketing

The brand is NOT the most important thing the relationship to the brand is.

Empathy is the key to loyalty

New model for a new day

What do you want your customer to do next?

It’s not about features and benefits

What is it going to take to get you to interact with me?

The power of finance

Disciplines are converging

Copy image offer

The Rosen Velocity Scale

4th dimension

Simply put, Brand-Interaction builds a relationship with the customer sooner using less budget. It also builds loyalty, creates dialogue, and respects the individual throughout the entire sales cycle.

Late,
Gary Pool


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