ISF | Internet Marketing by the Numbers | Mike Moran

Posted • July 19, 2008 • Comments Off

Mike Moran
Distinguished IBM Engineer
IBM

Author of Search Engine Marketing, Inc.
and Do It Wrong Quickly: How the Web Changes Old Marketing Rules

TOPIC: Internet Marketing by the Numbers
What’s your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing–a real customer feedback loop for every investment. It’s amazing how smart you can look when you do what your customers want.

Mike’s Highlights:

• Mike Moran, an engineer, is going to tell us about marketing for the next 45 minutes.
• IBM 4% of the people who download a white paper eventually buy

Mike Moran, IBM

Mike was best in show once again!

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