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ISF | Innovate How We Connect | Chris Shimojima

Posted • July 19, 2008 • Comments Off

Chris ShimojimaChris Shimojima
Vice President, Global Digital Commerce
Nike, Inc.

TOPIC: Innovate How We Connect
Chris Shimojima, VP – Global Digital Commerce at Nike, Inc., will share how Nike leverages the digital space to create innovative experiences that invite their core consumers to participate.

Chris’ Highlights:

  • Runners site provided by Nike
  • Good customer feedback
  • Nike’s personalized shoes are a real hit
  • They are also good for core customer feedback
  • They are not priced that much more than the over the counter shoes
  • Colors from the personalization are making it into the standard lines

Chris Shimojima, Nike, Inc.

For a 45 minute Nike commercial this was a very interesting presentation.

late,
gary pool


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