ISF | Innovate How We Connect | Chris Shimojima
Posted • July 19, 2008 • Comments Off
Chris Shimojima
Vice President, Global Digital Commerce
Nike, Inc.
TOPIC: Innovate How We Connect
Chris Shimojima, VP – Global Digital Commerce at Nike, Inc., will share how Nike leverages the digital space to create innovative experiences that invite their core consumers to participate.
Chris’ Highlights:
- Runners site provided by Nike
- Good customer feedback
- Nike’s personalized shoes are a real hit
- They are also good for core customer feedback
- They are not priced that much more than the over the counter shoes
- Colors from the personalization are making it into the standard lines
Chris Shimojima, Nike, Inc.
For a 45 minute Nike commercial this was a very interesting presentation.
late,
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