ISF | End to End Marketing Online | Nancy Bhagat
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Nancy Bhagat
Vice President, Sales and Marketing Group,
Director, Integrated Marketing
Intel
TOPIC: End to End Marketing Online: A Fundamental Shift
The erosion of traditional media has caused a marketing revolution and a fundamental shift to consumer centric marketing that relies on a more personal experience to build brand loyalty. With access to an unprecedented amount of information, consumers can now choose how, where and what information they want to consume making it more challenging than ever for corporations to rise above the noise. To succeed in today’s digital world where the online community is subdividing into specialized audiences and growing exponentially, companies must deliver personalized and unique experiences from the moment a customer begins their search online to the moment they make their purchase. Creating a deeper level of engagement by providing a relevant experience for each customer across multiple touch points will be priceless in establishing brand loyalty. In this keynote, we will explore how companies can leverage a comprehensive suite of online efforts as a cost-effective vehicle for marketing, enabling greater scale and reach by developing ongoing relationships with customers and motivating them to take action.
Nancy Bhagat’s Highlights:
- Small voice and no help from the mike and eq
- Actually more of a small irritating voice
- Steve had them fix the problem
- Much easier to listen to the presentation
- I missed out on most of the good information
Nancy Bhagat, Vice President, Sales and Marketing Group, Director, Integrated Marketing, Intel
late,
gary pool
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