ISF | Email Marketing | Shane O’Neill
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Shane O’Neill
Chief Technology Officer
Fandango
TOPIC: Email Marketing: Beyond Newsletters and Confirmation
Shane will discuss the various types of email that Fandango sends to its constituents and how IT, Marketing and Product Development work together to maximize this channel. He will also cover the tools and processes they use and why Fandango chose them.
Shanes’ Highlights:
- He’s not here to promote StrongMail
- StrongMail has the best features
- Shane “I’m not going to just talk about StrongMail”
- We chose StrongMail…
Shane O’Neill, Fandango
Weakest presentation at The Internet Strategy Forum Summit West.
We did learn a lot about StrongMail and some things about Fandango.
late,
gary pool
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