ISF | Creating A Social Strategy That Will Work | Charlene Li

Posted • July 19, 2008 • Comments Off

Charlene Li
Vice President and Principal Analyst
Forrester Research

Recently named one of AdvertisingAge’s “Women to Watch 2008″

Author of Groundswell: Winning in a World Transformed by Social Technologies

TOPIC: Creating A Social Strategy That Will Work
There’s no doubt that social technologies like blogs, social networks, and YouTube are alluring — but most companies today deploy them as one-off, point solutions, rather than as part of a coherent strategy. This presentation will provide you with a framework of how to think about social technologies, from understanding how your customer participate to how you can build a lasting relationship that results in concrete business metrics. The session will also provide practical advice on how to get started and ways to integrate your social strategy into your overall Internet effort.

Charlene’s Highlights:

• Ernst & Young talking to college students on Facebook
• Starbucks has Free WIFI comming soon – They solicited comments from their customers
• Dell beats 75% negative opinion with blogs and being transparent

Charlene Li, Forrester

late,
gary pool

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