SEOPDX • SEO Services • SEM Services • email Marketing • SEOSD • SEO Web Design
Free Reports • Free Video SEO Site Review • Subscribe to RSS • email SEOPDX • Sitemap


The SEO Blog

Search Engine Optimizician

Internet Strategist Career Path Symposium | Live from the Floor

Posted • July 18, 2008 • Comments Off

hand globe Internet Strategist Career Path Symposium | Live from the Floor

Yesterday I tweeted live from the floor of the Internet Strategy Forum Summit West day one. Within the next few days I will put together a blog post for day one and post it here. If you are looking for a fresh synopsis of yesterdays event please visit ShirleydeRose.com.

Today I will attempt to blog live from the event. The internet connection is less than perfect and may effect the time it takes to upload.

Internet Strategist Career Path Symposium – Friday July 18th – Portland, OR

speaker thumb greg miller Internet Strategist Career Path Symposium | Live from the Floor
Gregory Miller
Managing Director

Network Tool & Die Company

The State of the ‘Net
The medium of a digital society

United Nations

The “Victorian Internet”
The Telegraph
Invented in the 1840s

1968 DARPA
The Internet’s conception

1970 – First 5 nodes

1.4 Billion users on the internet

ascore core.200801 small Internet Strategist Career Path Symposium | Live from the Floor
caida.org Realtime map of internet users – IPv4 Internet Topology Map – AS – level Internet Graph.

The US is still the largest producer of content.

IPv4 is the current address space IPv6 is on the horizon.

Who is the customer and what device are they using to access the internet?

“The Internet Strategist,”
The Roll

“An expert in designing, developing, and direction long range plans to leverage the Internet as a principal instrument of business continuity”

Reporting…
– Generally into executive management

  • 40% report to CIO or CTO
  • 15% report to COO or CEO
  • 10% report to CMO
  • 2% report to CFO
  • Balance have various reporting capacities

Domain Expertise
– Tripartite: Technology, Operations, Law & Policy
– Need not be expert in every area; essential core competencies required across all 3 to be effective…
– Technology
– Operations
– Law and Policy

Emergence of the Pure “iStrategist”

Reshaping of the CIO – They need to be VISIONARIES

The COO is being to be charged with getting everybody on the same page.

Strategy Examples

Seven stages of the customer live cycle:

  • awareness
  • knowledge
  • consideration
  • selection
  • satisfaction
  • loyalty
  • advocacy

Automotive: Warranty Cost Containment
– BMW

Healthcare: Pain Management Meds Compliance
– Relieflnsite

Healthcare: Autonomous Rehabilitation
– Reflex

The Three “F”s of taking your product to market:

  • First
  • Finest
  • Finished

speaker thumb j tomaszewski Internet Strategist Career Path Symposium | Live from the Floor
John P. Tomaszewski
Vice President of Legal, Policy, and Compliance

TRUSTe

Internet Strategy
Law & Policy Considerations

So why do we care?

  • Strategy is a broad concept
  • Enable business not just solve an immediate problem
  • Cuts across disciplines
  • Requires holistic view
  • Many more moving pates than just technology

Policy Issues – Globalization

  • Who controls “the Internet”?
  • Access Points are Changing
  • Interoperability

Policy Issues – Network Neutrality

  • What is this really?
  • Odd site effects

What is this really?

  • Ability to monetize networks
  • Protect infrastructure
  • Competition

Policy Issues – Standards

  • Multiple efforts around standardization
  • Global efforts around standardization
  • What is being standardized?

Policy Issues – Standardization

  • US Government
  • International Bodies

Legal Topics – eCommerce

  • Business models changing
  • Government intervention
  • Business Operations

Legal Topics – Cyber Crime

  • Becoming Global
  • Changing Model

Legal Topics – Legislation

  • Tax
  • Security

What’s the next beyond cool over the top – SlideRocket

Great Day at the Internet Strategist Career Path Symposium.

late,
gary pool

Category: Internet, Marketing, Software
Tags: > >

Comments

Comments are closed.


  • Optimizician
    Insider Info
    email:
    safe subscribe
  • follow Gary Pool on Twitter Subscribe to the Search Engine Optimizician
    View Gary Pool's profile on LinkedIn
    Send Gary Pool and invitation to LinkIn
    View Gary Pool's profile on Facebook
    Gary Pool - Konnects
    Join My Community at MyBloglog!

  • Tools To Help With SEO

    SEO Tools to Help You Rank Better.

    NicheBOT Premium Keyword Research - Finds exactly what people search for

    email Marketing for Small Business

    TextLinks Free 21 day trial

    Pingler

    Visit Sempo Institute Today!

    Search Engine Strategies Conferences & Expo


  • Popular Posts

  • Bookmarks

  • Category Cloud

    Yahoo! WordPress Windows XP WIFI Video SEO Site Review Video twitter Tools twitter Travel Top 10 SEO Tips and Tricks Sustainability Software Social Networking Social network Social Media SEO SEM Security Search Engines Search Scams Restaurants Raves Rants Rand Fishkin PPC PMUG Personal Pee Cee OS X Networking MSN Movies Microsoft Meta Tags Matt Cutts Marketing Mac M$ Live Linux LinkedIn Learning Internet Hardware Guest Blog Post Green Google Fun Food Firefox Facebook Entertainment Computers Coffee Code Business Blog Bing Ask Apple All That Jazz Advertising

  • Tag Cloud

    Apple Blogs Business Code Coffee email Scams Facebook Firefox Google Google Rankings HTML Internet Internet Marketing Internet Scams Internet Strategy Forum Summit InVerge Keyword Research keywords LinkedIn Lunch 2.0 Marketing Microsoft Networking PPC Rand Fishkin Ranking Search Search engine optimization Search Engines SearchFest SEM SEMpdx SEO SMX Social Marketing Social Media Social Networking Sustainability Taylor Ellwood twitter WebVisions Windows XP WordPress WordPress Plugins Yahoo!
  •  

  • Top Posts



  • Creative Commons