Internet Strategist Career Path Symposium | Live from the Floor

Posted • July 18, 2008 • Comments Off

Yesterday I tweeted live from the floor of the Internet Strategy Forum Summit West day one. Within the next few days I will put together a blog post for day one and post it here. If you are looking for a fresh synopsis of yesterdays event please visit ShirleydeRose.com.

Today I will attempt to blog live from the event. The internet connection is less than perfect and may effect the time it takes to upload.

Internet Strategist Career Path Symposium – Friday July 18th – Portland, OR

Gregory Miller
Managing Director

Network Tool & Die Company

The State of the ‘Net
The medium of a digital society

United Nations

The “Victorian Internet”
The Telegraph
Invented in the 1840s

1968 DARPA
The Internet’s conception

1970 – First 5 nodes

1.4 Billion users on the internet

caida.org Realtime map of internet users – IPv4 Internet Topology Map – AS – level Internet Graph.

The US is still the largest producer of content.

IPv4 is the current address space IPv6 is on the horizon.

Who is the customer and what device are they using to access the internet?

“The Internet Strategist,”
The Roll

“An expert in designing, developing, and direction long range plans to leverage the Internet as a principal instrument of business continuity”

Reporting…
– Generally into executive management

40% report to CIO or CTO
15% report to COO or CEO
10% report to CMO
2% report to CFO
Balance have various reporting capacities

Domain Expertise
– Tripartite: Technology, Operations, Law & Policy
– Need not be expert in every area; essential core competencies required across all 3 to be effective…
– Technology
– Operations
– Law and Policy

Emergence of the Pure “iStrategist”

Reshaping of the CIO – They need to be VISIONARIES

The COO is being to be charged with getting everybody on the same page.

Strategy Examples

Seven stages of the customer live cycle:

awareness
knowledge
consideration
selection
satisfaction
loyalty
advocacy

Automotive: Warranty Cost Containment
– BMW

Healthcare: Pain Management Meds Compliance
– Relieflnsite

Healthcare: Autonomous Rehabilitation
– Reflex

The Three “F”s of taking your product to market:

First

Finest

Finished

John P. Tomaszewski
Vice President of Legal, Policy, and Compliance

TRUSTe

Internet Strategy
Law & Policy Considerations

So why do we care?

Strategy is a broad concept
Enable business not just solve an immediate problem
Cuts across disciplines
Requires holistic view
Many more moving pates than just technology

Policy Issues – Globalization

Who controls “the Internet”?
Access Points are Changing
Interoperability

Policy Issues – Network Neutrality

What is this really?
Odd site effects

What is this really?

Ability to monetize networks
Protect infrastructure
Competition

Policy Issues – Standards

Multiple efforts around standardization
Global efforts around standardization
What is being standardized?

Policy Issues – Standardization

US Government
International Bodies

Legal Topics – eCommerce

Business models changing
Government intervention
Business Operations

Legal Topics – Cyber Crime

Becoming Global
Changing Model

Legal Topics – Legislation

Tax
Security

What’s the next beyond cool over the top – SlideRocket

Great Day at the Internet Strategist Career Path Symposium.

late,
gary pool

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