Internet Strategist Career Path Symposium | Live from the Floor
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Yesterday I tweeted live from the floor of the Internet Strategy Forum Summit West day one. Within the next few days I will put together a blog post for day one and post it here. If you are looking for a fresh synopsis of yesterdays event please visit ShirleydeRose.com.
Today I will attempt to blog live from the event. The internet connection is less than perfect and may effect the time it takes to upload.
Internet Strategist Career Path Symposium – Friday July 18th – Portland, OR
Gregory Miller
Managing Director
Network Tool & Die Company
The State of the ‘Net
The medium of a digital society
The “Victorian Internet”
The Telegraph
Invented in the 1840s
1968 DARPA
The Internet’s conception
1970 – First 5 nodes
1.4 Billion users on the internet
caida.org Realtime map of internet users – IPv4 Internet Topology Map – AS – level Internet Graph.
The US is still the largest producer of content.
IPv4 is the current address space IPv6 is on the horizon.
Who is the customer and what device are they using to access the internet?
“The Internet Strategist,”
The Roll
“An expert in designing, developing, and direction long range plans to leverage the Internet as a principal instrument of business continuity”
Reporting…
– Generally into executive management
- 40% report to CIO or CTO
- 15% report to COO or CEO
- 10% report to CMO
- 2% report to CFO
- Balance have various reporting capacities
Domain Expertise
– Tripartite: Technology, Operations, Law & Policy
– Need not be expert in every area; essential core competencies required across all 3 to be effective…
– Technology
– Operations
– Law and Policy
Emergence of the Pure “iStrategist”
Reshaping of the CIO – They need to be VISIONARIES
The COO is being to be charged with getting everybody on the same page.
Strategy Examples
Seven stages of the customer live cycle:
- awareness
- knowledge
- consideration
- selection
- satisfaction
- loyalty
- advocacy
Automotive: Warranty Cost Containment
– BMW
Healthcare: Pain Management Meds Compliance
– Relieflnsite
Healthcare: Autonomous Rehabilitation
– Reflex
The Three “F”s of taking your product to market:
- First
- Finest
- Finished
John P. Tomaszewski
Vice President of Legal, Policy, and Compliance
TRUSTe
Internet Strategy
Law & Policy Considerations
So why do we care?
- Strategy is a broad concept
- Enable business not just solve an immediate problem
- Cuts across disciplines
- Requires holistic view
- Many more moving pates than just technology
Policy Issues – Globalization
- Who controls “the Internet”?
- Access Points are Changing
- Interoperability
Policy Issues – Network Neutrality
- What is this really?
- Odd site effects
What is this really?
- Ability to monetize networks
- Protect infrastructure
- Competition
Policy Issues – Standards
- Multiple efforts around standardization
- Global efforts around standardization
- What is being standardized?
Policy Issues – Standardization
- US Government
- International Bodies
Legal Topics – eCommerce
- Business models changing
- Government intervention
- Business Operations
Legal Topics – Cyber Crime
- Becoming Global
- Changing Model
Legal Topics – Legislation
- Tax
- Security
What’s the next beyond cool over the top – SlideRocket
Great Day at the Internet Strategist Career Path Symposium.
late,
gary pool
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