Report from Cre8Camp Portland
Here are my notes from the sessions I attended today at Cre8Camp.
Web Design Process:
- Get to know your client and their potential customers and clients
- Have your client give you a few websites they like and don’t like and why
Cre8Camp | The UnConference
“Cre8Camp is a series of unconferences for creatives. It is an ad-hoc gathering for participants to learn, network and share in an open environment. The magic happens in the interactions between participants.”
Tortas to Die for | Marketing for the Little Guy
Yesterday I visited a little bakery and deli shop I frequented when I lived in that part of town.
La Paz Panaderia Bakery and Deli, 11518-1 NE Sandy Blvd., Portland, OR 97220 503-255-3792.
ISF | Email Marketing | Shane O’Neill
Shane O’Neill
Chief Technology Officer
Fandango
TOPIC: Email Marketing: Beyond Newsletters and Confirmation
Shane will discuss the various types of email that Fandango sends to its constituents and how IT, Marketing and Product Development work together to maximize this channel. He will also cover the tools and processes they use and why Fandango chose them.
ISF | Innovate How We Connect | Chris Shimojima
Chris Shimojima
Vice President, Global Digital Commerce
Nike, Inc.
TOPIC: Innovate How We Connect
Chris Shimojima, VP – Global Digital Commerce at Nike, Inc., will share how Nike leverages the digital space to create innovative experiences that invite their core consumers to participate.
ISF | ROI for Enterprise Tools & Platforms | Panel Discussion
Panel Discussion
TOPIC: Adventures in the Internet Presence Ecosystem: ROI for Enterprise Tools & Platforms
Panelists:

Ivan Chalif
Senior Product Manager
StrongMail

Craig Macdonald
Vice President of Marketing and Product Management
Covario

Andrew Mottaz
CEO
Site9
ISF | End to End Marketing Online | Nancy Bhagat
Nancy Bhagat
Vice President, Sales and Marketing Group,
Director, Integrated Marketing
Intel
ISF | Next Generation Online Customer Engagement | Dan Stickel
Daniel Stickel
new CEO (formerly with google)
WebTrends
TOPIC: The Building Blocks of the Next Generation of Online Customer Engagement
Stickel moved to Portland-based WebTrends in April from Google, where he was responsible for syndication products. He will talk about the critical ingredients for developing the next generation of customer engagement online. He also will explain how the driving forces of Google’s success can help spur the growth of Internet companies outside of Silicon Valley.
ISF | Mapping the Digital Landscape | Geoffrey Ramsey
Geoffrey Ramsey
Co-founder & CEO
eMarketer
ISF | Enhancing Web Site Experiences | David Placier
David Placier
Vice President, Consumer Insights & Marketing
Disney Online
TOPIC: The evolution of CRM: Enhancing Web Site Experiences
David will detail how highly personalized Web site experiences are the natural extension of Customer Relationship Management (CRM) and will go into what that looks like in practice.
ISF | Internet Marketing by the Numbers | Mike Moran
Mike Moran
Distinguished IBM Engineer
IBM
Author of Search Engine Marketing, Inc.
and Do It Wrong Quickly: How the Web Changes Old Marketing Rules



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