Matt McGee | SEO Success Pyramid | SEMpdx

Posted • May 21, 2008 • 2 Comments

SEMpdx held a fantastic Hot Seat last night.

sem.com”>Matt McGee presented his SEO Success Pyramid before the Hot Seat and as usual Matt was great.

Matt emphasized that the SEO Success Pyramid is meant to be taken not step by step or block by block but level by level.

That said here are the levels and the blocks of Matt’s SEO Success Pyramid.

The Foundation

commitment
Your team must be fully engaged and devoted to executing the plan.
planning
What are your goals? What’s needed to reach them? How will you determine success?
Why are we doing this? What strategies/tactics? Who will make it happen? How will we measure success?
product/service
Great search marketing won’t hide the fact that you have a lousy product or service?
education
Access to current, intelligent information is a must in this ever-changing industry.
searchengineland.com – searchengineguide.com – seomoz.org – sphinn.com – searchenginewatch.com
patience
Search marketing is a long-term process. Overnight success is extremely rare.

First Steps

design/usability
Providing a great user experience should be part of your marketing plan.
keyword research
You need to know what your customers are searching on.
analytics
Without analytics, how will you know what’s working and what’s not.
tools
The right tools can give you an advantage over your competitors.
Firefox Web Browser – SEO for Firefox – SEODigger – Link Diagnosis – Yahoo Site Explorer

Nuts & Bolts

crawlability
Search engines can’t rank pages they can’t crawl.
content
Users want it. Search engines need it. Search marketing success demands it.
links
Links tell search engines how popular your content is. Anchor text is key.

Reaching Out

social/local findability
Engage with your customers on local & social sites.
flickr – placeblogger – yelp – google maps
reputation management
What others are saying about matters. A lot.

Buss or word-of-mouth
community

What It’s All About

trust
Trust from users and search engines is imperative for long-term success.

Search engines have profiles on you!

How Do You Build Trust?
Enter the SEO Success Pyramid

If you would like to learn more about the SEO Success Pyramid please visit Matt’s article The SEO Success Pyramid it has even been translated into Portuguese.

The Hot Seat was a lot of fun and educational too!

late,
gary pool

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